Fractional Chief Growth Officer & Consultant
Mike McCalley
Mike is a leading marketer with expertise ranging from start up ventures to fortune 50 companies. With a passion for B2B and community building, Mike has evolved how traditional companies go to market and truly educate, inform, and inspire their community. When Mike isn't building out media and strategy plans for companies you can find him announcing his local high school football games and spending time with his family in Plano, TX.
Fear-driven founders undercharge, disengaged teams underperform, systems solve both
McCalley argues that founders shaped by scarcity—fear of poverty, resource constraints, survival mentality—systematically underprice their offerings and leave performance on the table. He contends that structural misalignment between outdated systems (traditional sales models, siloed HR, analog workflows) and modern buyer behavior is the real bottleneck; technology and culture fixes unlock hidden capacity in both people and revenue.
31%
U.S. employees actively engaged at work in 2025
“Why Great Companies Undercharge: poverty-shaped founders leave pricing power untapped.”
From Poverty to Pricing Power
Structural barriers limiting business performance and growth
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Today's B2B customers do most research before speaking with salespeople.
Get Vertical! Growing with Sales for Success
Consumers increasingly choose brands offering community and authenticity over convenience alone.
Get Vertical! Going from Idea to the Top 1%
“Real-time feedback and automation close deals faster while uncertainty slows competitors.”
Latest article
Business Services · Jul 15
Ultra runner Luke Sigle built SILO to solve a problem no bag could fix
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Connect with Mike McCalley
Engineering & Construction
From Poverty to Pricing Power | Why Great Companies Undercharge
Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…
Building a Business with Grit and Revolutionizing Workplace Safety
One founder's relentless push to embed safety culture into every organization through technology and sheer determination
Building Resilient Leadership and Success Through Perseverance, Faith, and Values: Tim Maitland’s Story
A values-driven leader shares how staying true to core principles while adapting to disruption creates lasting competitive advantage
From Team Building to Brand, Content and Traffic: The Secrets to Building a Successful Digital Marketing Agency
Building a digital marketing agency requires mastering internal operations before scaling external growth strategies
The Life of a Start-Up: VOMO
Building lasting relationships with investors and team members becomes the difference between joining the small fraction of entrepreneurs who actually survive t
Professional AV
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…
Get Vertical! Growing with Sales for Success
Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…
Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder
A three-decade marketing veteran reveals how to build a thriving agency by blending AI innovation with genuine human relationships
When Human Resources Goes Global: How Multinational Corporations Can Align Company Culture Across Borders
Leaders navigating global workforces must balance local adaptation with unified values to maintain cohesive company culture across vastly different markets
Leveraging Economic Shifts and Corporate Knowledge can Unlock New Opportunities in Emerging Markets
Strategic investors who combine macroeconomic awareness with insider expertise gain the edge in high-growth regions overlooked by mainstream capital
Voice of a Customer: A Marketing Strategy Deep Dive with David Loomis
Customer feedback reshapes how organizations build strategies that actually resonate with their target market
Energy
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
Companies using instant performance insights and automated workflows are closing deals faster while economic uncertainty slows competitors
Sabrina Wilson and the Power of Perseverance: Part 2 of 2
How a seasoned HR leader turns personal obstacles into organizational change management strategies
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