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Sr. Manager, Client Services · MarketScale

Katie Steinberg

Katie Steinberg is Sr. Manager of Client Services at MarketScale, leading the client experience for Fortune 500 brands. She also serves as a host on the Game Changers sports and entertainment series.

5 articlesWebsite ↗
Contributor Brief·Katie Steinberg · 5 articles
Updated Aug 18, 2026

Trust and Safety Reshape Market Behavior in High-Stakes Decisions

Steinberg argues that major purchasing and attendance decisions are increasingly driven by trust deficits and safety concerns rather than price or product specs alone. She contends that when buyers or consumers lack institutional frameworks to evaluate risk—whether industrial equipment or stadium security—they default to relationships, reputation, and perceived peace of mind as primary decision factors.

69.3%

of fans factor security into event attendance decisions

“Shopping on trust because they have no other way to shop.”

Why Reshoring Is Quietly Reshaping Who Buys Packaging Equipment

Trust and safety as primary decision drivers across markets

Fans prioritizing security in venue selection69.3 %
Fans willing to pay extra for security assurance75 %
Reshoring buyers making seven-figure decisions with minimal comparison data100 %

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28%Fans prioritizing
Fans prioritizing security in venue selection
Fans willing to pay extra for security assurance
Reshoring buyers making seven-figure decisions with minimal comparison data

3 out of 4

spectators now consider security a prerequisite for attendance

Most fans won't attend events unless they feel safe, forcing venues to rethink their entire security approach from the ground up.

From Gates to Game Time: Lessons in Proactive Stadium Security

Fan-created content became the heartbeat of Super Bowl 59, revealing how brands can harness real experiences to amplify their reach.

What Super Bowl 59 Taught Us About UGC

“Building a line from scratch means making a seven-figure decision.”

Themes:Trust as currency in information-scarce purchasing environmentsSafety and security as non-negotiable market gatekeepersAuthentic relationships replacing traditional competitive comparison in high-stakes decisions

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