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Sr. Manager, Client Services · MarketScale

Katie Steinberg

Katie Steinberg is Sr. Manager of Client Services at MarketScale, leading the client experience for Fortune 500 brands. She also serves as a host on the Game Changers sports and entertainment series.

4 articlesWebsite ↗
Contributor Brief·Katie Steinberg · 4 articles
Updated Feb 11, 2025

Authenticity and safety are now competitive advantages in sports entertainment

Steinberg argues that fan-generated content and proactive security infrastructure are no longer marketing add-ons but essential drivers of venue attendance and brand loyalty. She demonstrates that when organizations prioritize authentic stakeholder experiences—whether through UGC amplification or transparent safety protocols—they unlock measurable competitive advantage and willingness-to-pay from audiences.

69.3%

of fans factor security into attendance decisions

“Fan-created content became the heartbeat of Super Bowl 59.”

What Super Bowl 59 Taught Us About UGC

Key behavioral drivers in modern sports entertainment

Fans willing to pay extra for security69.3 %
Fans who won't attend without feeling safe75 %

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48%Fans willing
Fans willing to pay extra for security
Fans who won't attend without feeling safe

3

career-to-mentorship pipeline stages Dickerson models for next generation

Safety sells—and nearly three out of four eventgoers factor security into their decision to attend.

From Gates to Game Time: Lessons in Proactive Stadium Security

Setbacks on and off the field became the foundation for mentoring.

Eric Dickerson Turns Career Struggles into Lessons for Young Players

“Venues must rethink their entire security approach from the ground up.”

Themes:Authentic experiences drive measurable business outcomesSafety infrastructure as competitive differentiationStakeholder vulnerability unlocks institutional credibility

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