How to Keep Your Asset Library Organized When Your Team Uploads to the Wrong Place

Hey. What's going on, folks? It's Daniel Litwin, voice of b two b, and I've got some quick tips for you on how to better manage your asset library in MarketScale Studio, how to keep it clean, and how to audit it for the right content. Right? There seems to be a little confusion sometimes around how to use the asset library. Folks hear the word asset and think, oh, raw content. This is where I need to upload all of my graphics, all of my fonts, and raw b roll that I want people to use. This is not really how you should be using the asset library. Things like b roll, you should upload directly to the channel media feed and things like brand assets around your logos and fonts and graphic assets. Right? This should actually go in your brand book because this is what's going to help reinforce your edits in the platform. The asset library is very much a collections hub. It is a gallery. It is a show off library of finished media. If anything, think of it like a sales portfolio for your sales team to get in there and publish finished media and also upload things like PDFs, documentation, product photos, and videos so that they can create collections that they can send directly to prospects and have a nice hub of usable assets that help them drive sales. Right? It is a gallery space, not a raw content space. So my call to action for you guys is to be auditing your asset library because there may be folks on your team who have started using it like a raw content hub, and we wanna make sure that it's clean and usable as sharing environment, as a showcase environment, not a raw content environment. So first things first is I recommend that you guys audit your asset libraries. Right? Anything that doesn't have a clear distribution purpose or that isn't literally a finished piece of content probably shouldn't be there. If it's not a usable finished asset, if it's raw or in motion, it should probably get moved out. Right? So get raw content and works in progress out of your asset library. If they're actual raw pieces of media that you want included in a video, they should be in your channel media feed and you can upload those yourself. Right? So let's close out of this edit request form I had pulled up and let me show you guys what I mean when I say clean up your asset library. So this is the asset library right here. Anyone in your org is gonna be able to find it. They're in the top banner here. And here you'll see lots of collections, right? Content uploaded. Now let's say this test video was a work in progress, something I did not want uploaded to my asset library. Well, we can delete this in a few ways. You can either delete this specific video, or let's say this whole thing is just a waste of space and someone was using this incorrectly, we can delete this entire collection by clicking the triple, hit delete, and then here I can choose to either remove the collection only and then have the files basically unlink and move to the other kind of catch all section, or I can also delete the files as well. This is what we're gonna do here because the collection and the files were unneeded. So there we go, we just saw it disappear. Test is gone and that file is gone from the collections hub, right? The asset library should look more like this with finished videos, finished images, usable images, write documents like PDFs, anything that you'd want to share as a concrete collection. Think of it almost like an asset playlist that you wanna share to your audience. So again, get raw content out of there, make sure you're auditing so that there's only finished content in your asset library. And then as you're actually using your asset library correctly, make sure that you're creating collections, right, to organize said content. That's what we were looking at here. B2B Buzz, UGC Workshop Live. These are collections. I can make a new one by clicking add, typing in test here, and then hitting create. This will then populate the new collection down here. Right? And then I can upload content. I can upload content directly. Let's say I'm uploading this video. I can then choose which collection I want to add it to. This will then get it loaded into my asset library as a usable, shareable, finished piece of content. I can then title it. It's already got this loaded here, so we're gonna load that in, and I'm just gonna skip the description. There we go. I can then add my file description there if I need to by clicking in and filling this out. Here, right, I can edit this more, or I can go back to the asset library and then go to this collection. Let's say I want to filter to just test, I can then hit share right here and choose if I want the link to expire, if I want folks to be able to download these assets and then create a link, copy, and send directly to my audience. So that's how you should be thinking about using the asset library and organizing yourself in there. Right? You can also add completed videos to this asset library by clicking the add to asset library button or add to collection button on the video card of finished media in MarketScale Studio. So this is only gonna show up on content that's been marked complete. You have to actually indicate that the video is done for it to have that baked in little button show up that says add to Media Studio. So let's see if I can find some edited videos here. I'm gonna go to status. I'm gonna do completed, hit save. This is now gonna filter to just content that's been actually marked complete. Now, importantly, it's only going to have that add to asset library button if you marked complete a video that was actually edited. So let's say you upload a raw asset and then hit mark complete, well, didn't go through any editing. In that case, you probably just wanna upload it directly to the asset library if it's a finished video. So if I scroll through here and try to find some, here's some, right, view asset. This I already actually added to the asset library. That's why it's saying view asset. So let's keep going. Here's one, here's a completed video that I can copy directly to the asset library. So this is the power of editing your videos in MarketScale Studio, and then organizing them for external sharing in collections in the asset library. When you mark it complete within the media studio, this will show up, you can hit copy to asset library, boom, copied to asset library. Now if I hit view asset, here we go, it's in the asset library. I can now click into the asset library and find it down here in other, and then I can move it to a collection. Let's say I wanna add it to the test collection here, and I want to move it entirely, not just copy it to that collection. There we go. Right? That's the power of the asset library. Don't forget, you can also upload photos, documents, and other brand files directly into the asset library. Again, only if there's a reason to share them externally or to bucket them in sort of a a gallery playlist. Right? PDFs are a very important one here. Think product brochures for a sales catalog. And then again, you can share externally using the collection link. I recommend not sharing a, you know, paragraphs worth of raw content and disparate links. Package them together into a collection, copy that link, and send it to your audience as needed. So there you go folks. That's how you clean up your asset library. Again, it is here for completed content, not raw content. So first things first, make sure you're going to your asset library, scanning through periodically and making sure folks aren't uploading raw content in here. It's gonna muddy the waters, it's gonna confuse people. Get them to upload that content either to the brand book if it's for edits or like edit branding, it's related to your brand and logos and fonts. Or if you see raw content in there like B roll or clips from a trade show, encourage people to upload those directly to the feed using the upload tool. There you have it folks. That's how you clean up your asset library and make better use out of it. So have fun and get your content organized. Can't wait to see how you use it.