How to Give Your Designer Admin Access to the Brand Book
Jennifer Scorpo walks through giving a designer admin access to build out the Brand Book in MarketScale Studio. Learn the exact steps to set permissions, upload brand assets, and keep your visual identity consistent across all video content.
Transcript
Alrighty. Today, I'm going to go over how to give your designer admin access to the brand book. So to start, you want to identify who the right owner is. So whoever manages your logos, hex codes, and brand guidelines, that's the person who needs the right access. So once you once you identify who that is, you invite that user here. You will type their email, and then you will send them admin access to this account. So here, you could select admin, and they will be able to see your brand book. Once they have the correct access, you go over here on your photo, and you will see brand books and saved orders. Once you get in there, you'll be able to create as many or as little brand books as needed, and then your designer can upload the logos, the colors, with the hex codes. They could add as much information as possible, guidelines, what not to do, imagery, etcetera. If you have an intro and outro, you could add that here. If not, we could create it. If there's any music or any guidelines, this is the location where you would be able to do that. So once this is complete, you just press save. And then I would just set up a mental reminder to update this brand book anytime you have anytime your visual identity changes. Once this is built out, you could use it to reference you could use it as a reference to any videos that you create.
Overview
In this 1:48 training video, Jennifer Scorpo explains how to grant a designer admin-level access in MarketScale Studio so they can build and manage your Brand Book. The walkthrough covers everything from identifying the right person to own your brand assets, to setting up a fully documented Brand Book with logos, color codes, guidelines, imagery rules, and audio preferences. Jennifer also highlights the importance of scheduling regular reviews to keep the Brand Book current as your visual identity evolves.
What Is This?
Admin access in MarketScale Studio is a permission level that allows a designated user to create and manage Brand Books — centralized reference documents that store your logos, hex codes, usage guidelines, and media preferences to ensure consistent video production across your organization.
What You'll Learn
- Identify who should own and manage your brand assets within your organization
- Invite a designer or brand manager to your MarketScale account with admin-level permissions
- Navigate to Brand Books & Saved Orders under Admin Actions in Studio
- Create and configure a Brand Book with logos, hex codes, and visual guidelines
- Add imagery rules, music preferences, and intro/outro templates to the Brand Book
- Set calendar reminders to review and update the Brand Book whenever your visual identity changes
Key Insights
- The right starting point is ownership — before granting access, confirm which team member holds your brand's source files, hex codes, and official guidelines.
- Admin-level access is required for a designer to create or edit Brand Books in Studio; standard user roles will not have visibility into Admin Actions.
- A well-structured Brand Book acts as a living style guide, reducing back-and-forth between editors and brand stakeholders on every video project.
- Scheduled reviews are as important as the initial setup — a Brand Book that reflects outdated assets can introduce inconsistency rather than prevent it.
Deep Dive
Granting a designer admin access to the Brand Book in MarketScale Studio is one of the most practical steps a marketing or content operations team can take to streamline video production. When brand assets are centralised in a single, authoritative location, editors no longer need to request logo files, verify hex codes, or interpret ad hoc guidelines for each project. The Brand Book becomes the single source of truth.
The process begins before anyone logs in. Identifying the right person — typically a brand manager, creative director, or in-house designer — ensures that the individual building the Brand Book actually owns the source assets. Uploading an outdated logo or an approximate color code defeats the purpose of the exercise. Once the right person is confirmed, an account administrator invites them using admin-level permissions, giving them access to the Brand Books & Saved Orders section under Admin Actions in Studio.
Inside that section, the designer can create multiple Brand Books, which is useful for organisations managing more than one brand or product line. Each Brand Book can include uploaded logo files paired with their corresponding hex codes, written guidelines covering correct and incorrect usage, imagery standards, preferred music and audio styles, and any approved intro or outro video templates. The more complete the Brand Book, the less interpretation editors need to apply independently.
Finally, the video emphasises that a Brand Book is not a one-time deliverable. Visual identities change — logos are refreshed, brand colors shift, photography styles evolve. Setting a recurring calendar reminder to audit and update the Brand Book ensures it remains accurate and continues to function as the reliable reference it was designed to be.
Frequently Asked Questions
What permission level does a designer need to create a Brand Book in MarketScale Studio?
A designer needs admin-level access to create and manage Brand Books in Studio. Standard user roles do not include visibility into the Admin Actions section where Brand Books & Saved Orders are located. An existing account administrator must send the invitation with the correct permission level assigned.
Can an organisation have more than one Brand Book in MarketScale Studio?
Yes. Once a designer has admin access, they can create as many Brand Books as the organisation needs. This is particularly useful for companies managing multiple brands, sub-brands, or distinct product lines that each require their own visual and audio guidelines.
How often should a Brand Book be reviewed and updated?
The recommendation in this training is to set a recurring calendar reminder tied to any planned brand refresh or visual identity update. At a minimum, reviewing the Brand Book whenever logos, colors, typography, or imagery standards change ensures that editors are always working from accurate, approved assets.
Related Topics
After setting up admin access and building out your Brand Book, a logical next step is understanding how editors reference and apply Brand Book assets during the video editing process in Studio. You may also want to explore how Saved Orders work alongside Brand Books to accelerate recurring content requests, and how different user roles and permissions interact across the MarketScale platform.
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