How to Build a Brand Book When You Sell Someone Else's Product
Erik Hollen walks through building a co-branded brand book inside MarketScale Studio. Learn how to manage logos, placement notes, and saved orders for consistent partner content.
Transcript
Hey, everyone. Eric here at MarketScale. I wanna talk to you real quick about how to build a brand book out when you sell someone else's product. So maybe you need to build a brand book for another partner or something like that. We're gonna quickly go over just how to do that super simple inside of MarketScale Studio, and I'm gonna show you guys a quick example. So first and foremost, though, to to start things out, you're gonna wanna make sure that you upload both logos. Right? So it's gonna be your company and your partner's brand. We want both of them in there just in case we need to use them. Our editors will use both of them if you instruct us to. You're gonna wanna make sure that you label each file clearly so that editors can tell them apart. Right? Because at a glance, they might think, wait. Is this is this the one I'm supposed to use? Am I supposed to use the light one, the dark one? Right? And when you're giving those editing instructions, if you clearly name them in the brand book, you can refer to them, and they'll know exactly which ones to use. And then add a standing note, right, to explain which logos go where in the videos. Right? So maybe you wanna start with your company logo in this in the beginning, but then you wanna end the video using that parent or that that partner. Right? So you wanna clearly define what they are called in the brand book, where they are in the brand book. And then in your editing instructions, make sure to highlight in there exactly which logo you want. Or if you are like, we want the light version of that logo, right, or the dark version or the blue version. Right? Another tip, make sure to save a saved order. Once that first video is approved, right, you're like, great. We got this awesome partner video. We love how it looks. It's rocking and rolling. Boom. Make it a saved order. Right? Get that first one approved. Make it a saved order. Market complete, obviously. Then make it a saved order, and then boom. Now we know how to make that cobranded video. So couple of options there, right, which is get it going in in a brand book, get that first request going, then boom, we can make it a saved order after that first version is approved. Another thing to keep in mind, we wanna make sure we do separate brand books per product. We don't wanna lump a bunch of different products into one brand book, and then it can get confusing. And it's like, wait. Which company are we supposed to be making this video about? Wait. Is this a different parent company? Think about it, like, one brand book per type of deliverable or or per brand. Right? So that's a little bit easier to digest as an editor when it's like, okay. We're focusing on this particular brand for this edit. So I hope that helps you guys. I hope that you get in there, get into those brand books, and, hopefully, that all that makes sense for you. If you guys have any other questions, please let us know.
Overview
In this 3-minute tutorial, Erik Hollen explains how to build a brand book inside MarketScale Studio when you are selling or representing a partner's product alongside your own. The video covers logo uploads, standing notes for placement guidance, saved orders from approved videos, and the importance of maintaining separate brand books per product. These steps help production teams work confidently without needing repeated clarification.
What Is This?
A co-branded brand book is a structured set of creative guidelines within MarketScale Studio that defines how both your logo and a partner's logo appear across video content, ensuring consistency and reducing editor confusion on every production.
What You'll Learn
- Upload and clearly label both your logo and your partner's logo inside MarketScale Studio
- Write standing notes that explain logo placement rules for co-branded video productions
- Create saved orders from a first approved video to establish a repeatable content pattern
- Maintain separate brand books for each product line or partner to prevent editor errors
- Reduce revision cycles by giving editors complete branding context before production begins
- Protect partner relationships by delivering consistently professional co-branded assets
Key Insights
- Labeling both logos with clear, descriptive names eliminates ambiguity and speeds up the editor's workflow on every new request.
- Standing notes act as always-available instructions, so placement decisions are never left to guesswork when a new production starts.
- Saving an order from the first approved video creates a proven template that locks in the correct co-branded pattern for future content.
- Separate brand books per product prevent one partner's guidelines from bleeding into another's content, which is critical when managing multiple partner relationships at once.
Deep Dive
When you sell or market a partner's product, your content carries two brand identities simultaneously. That dual responsibility creates real risk: if editors are unsure which logo goes where, or how the two marks should relate to each other visually, revisions multiply and production timelines stretch. A well-built co-branded brand book inside MarketScale Studio removes that uncertainty before it becomes a problem.
The process starts with your logos. Uploading both your logo and your partner's logo is straightforward, but the naming step matters more than most teams expect. Descriptive, unambiguous labels — rather than generic file names — make it immediately clear to any editor which asset belongs to which brand. That small discipline compounds across dozens of productions.
Standing notes extend that clarity into motion. Because logo placement in video involves timing, position, and sizing decisions that a static file cannot communicate, standing notes give editors persistent, written guidance they can reference at any stage of production. Think of them as the verbal briefing that travels with every job.
Saved orders bring the system full circle. Once your first co-branded video is approved, saving that order captures a verified, working example of how all the elements come together. Future editors can reference or replicate that structure directly, reducing the interpretive work required on each new piece.
Finally, keeping a separate brand book for each product line or partner is not administrative overhead — it is a meaningful safeguard. Merged or shared brand books introduce the risk of applying one partner's visual rules to another's content, which can damage trust and require costly corrections. Clean separation keeps every partner relationship on solid footing.
Frequently Asked Questions
Why do I need a separate brand book for each partner product?
Each partner has its own visual identity rules, and combining guidelines into a single brand book increases the chance that an editor applies the wrong logo treatment or placement to the wrong product. Keeping brand books separate ensures that every production starts with clear, product-specific context. It also makes it easier to update one partner's guidelines without affecting another's.
What should standing notes include for co-branded video content?
Standing notes should explain where each logo appears in the video, how long it is visible, its relative size and position, and any restrictions the partner has communicated about logo usage. The goal is to give editors enough information to make correct placement decisions without requiring a separate conversation for every job. Clear, specific language reduces interpretation and revision.
How does saving an order from an approved video help future productions?
A saved order from a first approved video captures a verified template that reflects all the co-branding decisions that have already been reviewed and accepted. Editors working on subsequent content can use that saved order as a structural reference, which shortens briefing time and reduces the likelihood of introducing inconsistencies. It turns a one-time approval into a reusable production standard.
Related Topics
After establishing your co-branded brand book, explore how content lanes work inside MarketScale Studio to route partner content to the right production team efficiently. You may also want to review platform navigation fundamentals to ensure your brand book settings and saved orders are organized in a way that scales as your partner portfolio grows.
#MarketScale #BrandBook #CoBranding #MarketScaleStudio #ContentProduction #PlatformWorkflow #VideoProduction #BrandGuidelines #PartnerMarketing #ContentLanes
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