Skip to content
MarketScale
ResourcesPlatform & WorkflowConsolidate Reviewer Feedback Before Video Revision Requests
Platform & Workflow· April 7, 2026

Consolidate Reviewer Feedback Before Video Revision Requests

Hunter Lopatin walks through how to consolidate reviewer feedback into a single revision request inside the MarketScale platform, saving time and reducing production errors.

About this lesson
Transcript

What's up, everyone? This is Hunter Lopez, director of community here at MarketScale. And today, I'm gonna be talking about making sure that you consolidate your revisions into one edit request. That way, you don't have to wait couple days for that final edit for yourself. And there's a couple main steps that you wanna take as you get a video back and you want to put revisions in or want to change something about the video. And so I'm gonna pull up my screen here. Let's walk through this. Starting off, submitting one note, getting a revision, and then submitting another note based on other people's feedback is how you end up at version nine. And I don't know if you know anything about video editing, but if we're at version nine, that means we're way past due when we wanna get you that video back in time. And so the best way for you to make sure that that time goes down and we get you a video ready as soon as possible is making sure you consolidate all of those revisions into one, and I'll show you how to do that in a little bit. Before submitting any revision, collect every piece of feedback from every internal reviewer into a single comment. That means make sure that when you go to submit that revision, you have already talked to everybody else that has to be a part of the process when it comes to making sure this video is ready to go. Because if, let's say, the marketing manager comes in and they put in a revision, then request the edit, and then it goes up to the marketing director, then they have a revision, put in an edit, then it goes to the VP of marketing, and it keeps going on and on like that. It's gonna take a a full week to get that edit back. Whereas if right away that marketing manager got the content, brought in the team, they watched it, made sure everything looked good, they all put in their revisions at one time, the next day you're gonna have that video fully edited instead instead of waiting that full week to try and get a perfect one. My next big thing is watch the video. Watch the whole video. Don't just put in a comment at the start and then click request edit. Make sure that all of the comments are in the proofing room before you click request edit. Use your time stamps, like when you wanna change lower thirds. Put it at forty two seconds or at a minute and fifteen seconds when you wanna remove that sentence. Don't be vague. Make sure to be descriptive so that our team knows exactly what you're looking for, and we can make that happen. Right? The whole goal of what I'm talking about here is to take that time down in half or a quarter or an eighth to make sure that we're getting you the right edits, what you're looking for in the time that you want it to be out. Lastly, one consolidated consolidated revision request equals one turnaround cycle. Fragmented feedback multiplies your wait time. Exactly what I've been saying here. Right? We wanna make sure everything goes in at once so that you get that edit back. And so let me share my screen, and we'll walk through this a little bit. Perfect. So you'll see here I have a video that just got edited. Now I can go through it and watch the whole video. Right? We wanna make sure we're watching everything here. Awesome. Here's our intro. Looks good. Maybe I wanted some b roll there. Make sure that you will see it's at five seconds. Please put in b roll of the Dallas skyline showing the Bank of America Plaza building right after the intro and before Jeffrey starts coughing. Right? And so I'm gonna submit it. And now if you remember from my feedback earlier, once I submit this, I'm not gonna go and click request revision. Right? Because we wanna make sure all of the revisions are in there first. Because as I watch through this the whole way, and I can skip through, obviously, watch through. You can use this right here to help you a little bit. And let's say right here, I wanna take this out. Take out this sentence starting with the and ending with this. He's probably not saying that, but you guys get the gist. I send that over. I submit it. Now it's in the proofing room over here. Now let's go to the point of making sure everybody has it. Right? All you have to do is click copy link and send it to the different approvers. The different people are part of your process that need to make sure everything looks good. Once you send it to them, they can all come in here and add their notes. And so you'll be able to see them. And so what I would say is as soon as I get this video back, I would go through it myself, put in my revisions. I'd send out that link. I'd let everybody put their revisions in, making sure that they see what we're changing, what needs to be changed, and adding their own notes. And once I look back at it and I see all of those notes, I make sure they all make sense to what I'm looking for and what we're looking for as a team. And once it's all in here, you see ten or so or however many revisions you needed for this video, you click request revision. If I were to go through this myself and do these two, click request revision, and then, you know, I realized I forgot something, and I go back and I try to put it in again, wait. Make sure to pause the edit. Make sure that we are no longer editing it before you put it back in. Because what can happen is our editor could have already uploaded this in the back end, and now that comment that you left while they were editing it is going unseen. And as that new version comes in, it's not gonna have that change to it. So either wait for that next revision to put it in or pause the edit, put it in, and then resubmit. That way, you're not waiting a long time because it can get lost in here in the proofing room if it's already edited and it's up, but it hasn't been posted to you yet. And then it will be completely gone. Or if you have to put it in later, let's say we wait till that extra revision, now we're waiting an extra editing cycle to get that actual revision that we want done. So make sure that everybody is in working on it at the same time putting in the revisions. You watch through the whole video. You put all your revisions on the side, and you don't forget to to put one in. And if you do, pause the editing, resubmit. That way, once you have all your revisions on the side here, you click request revision, we'll take that. And the next day, you'll have a fully edited video. So no longer waiting for nine different revisions to get something in. We wanna make sure we get it the first time because we want you guys to get your video as quick as we possibly can, and done right. So make sure that you go through all those steps, and we'll get your video just in time.

Overview

In this 7-minute training, Hunter Lopatin demonstrates the correct workflow for collecting all internal reviewer feedback before submitting a video revision request inside the MarketScale platform. The video covers the proofing room interface, how to use timestamps when leaving comments, how to share review links with internal stakeholders, and why gathering all input before clicking Request Revision is essential to an efficient production cycle. The training is designed for marketing managers, content leads, and anyone responsible for coordinating video approvals.

What Is This?

Consolidating reviewer feedback means collecting all stakeholder comments and revision notes into a single, organized request before initiating a new production round, ensuring the video team receives complete and actionable direction in one pass rather than through fragmented, sequential messages.

What You'll Learn

  • Navigate the proofing room interface within the MarketScale platform
  • Leave timestamped comments on specific moments in a video for precise feedback
  • Share review links with internal stakeholders to gather input before submission
  • Collect and organize all reviewer notes into a unified revision request
  • Use the Request Revision button correctly after all feedback has been consolidated
  • Avoid common workflow mistakes that cause unnecessary production delays

Key Insights

  • Submitting revision requests before all feedback is gathered forces the production team to restart review cycles, adding avoidable time and cost to every project.
  • Timestamped comments in the proofing room give editors exact reference points, reducing ambiguity and back-and-forth communication.
  • Sharing the review link with all relevant stakeholders before requesting revisions ensures no feedback is missed or submitted out of sequence.
  • Treating the proofing room as a synchronous collection tool — not an asynchronous message thread — is the mindset shift that makes this workflow effective.

Deep Dive

Video production workflows break down most often not during editing, but during the review and revision stage. When feedback arrives from multiple reviewers at different times, production teams receive conflicting or incomplete direction, leading to repeated revision rounds that slow down publishing timelines and increase costs. The proofing room inside the MarketScale platform is designed to solve this problem by giving all reviewers a shared space to leave feedback before any revision is formally requested.

Hunter Lopatin's training makes clear that the proofing room is most effective when treated as a pre-submission tool rather than a messaging channel. Reviewers should watch the full video, leave timestamped comments at the exact moments that need attention, and complete their review before the project lead consolidates notes and clicks Request Revision. This single-pass approach gives editors a complete picture of what needs to change, allowing them to address everything in one round rather than chasing incremental updates.

The review link sharing feature is equally important. By distributing the proofing room link to every internal stakeholder — whether a brand manager, legal reviewer, or executive sponsor — project leads ensure that all perspectives are captured in one place. No feedback gets buried in email threads or Slack messages, and nothing is overlooked when the formal revision request is submitted.

For teams publishing video content at scale, this workflow discipline compounds quickly. Each consolidated revision request saves hours of coordination time across a project, and the habit of complete feedback collection before submission creates a more predictable, professional production process overall.

Frequently Asked Questions

What happens if I click Request Revision before collecting all reviewer feedback?

Submitting a revision request prematurely locks in an incomplete set of notes, which typically means the video returns with only partial changes applied. Remaining reviewers will then need to submit a second request, creating an additional production round. Consolidating all feedback first prevents this cycle and keeps timelines on track.

How do timestamped comments work in the MarketScale proofing room?

When a reviewer pauses the video and leaves a comment, the platform automatically attaches the comment to that specific timecode. This gives editors a precise reference point for every note, eliminating the need for vague descriptions like 'around the middle of the video.' Timestamped comments make revision briefs clearer and faster to execute.

Who should receive the review link before a revision request is submitted?

Anyone whose approval or input is required before the video is published should receive the review link during the consolidation phase. This typically includes brand stakeholders, subject matter experts, and any compliance or legal reviewers relevant to the content. Including all parties upfront prevents late-stage feedback from delaying final publishing.

After mastering the revision request workflow, teams should explore how to manage publishing schedules and content distribution settings within the MarketScale platform to maintain momentum after a video is approved. Understanding platform navigation more broadly — including asset organization and project status tracking — will also help coordinators manage multiple video projects simultaneously without losing visibility into where each piece stands in the production cycle.

#MarketScale #VideoProduction #ContentWorkflow #PlatformNavigation #VideoReview #B2BContent #ContentOperations #VideoPublishing #ProofingWorkflow #ContentTeams

Training Library

Keep learning.

Explore more coaching sessions across all categories.

Ready to apply this

Want help putting these lessons to work for your team? Ask us anything.