How to Record a Pre-Show or Pre-Event Video From Your Phone in Under 10 Minutes

Hey. What's going on, folks? It's Daniel Litwin, voice of b two b. I'm here to give you some quick tips on how to maximize event content by recording some pre event content. Right? And how to crush a pre event, pre trade show video in under ten minutes. Look. If you're watching this, you likely go to trade shows or your team does. Right? Maybe you're exhibiting. Maybe you're attending. Maybe you just go to, you'll learn by osmosis and tap into those great keynote speeches. Regardless, these events are often understood as being great content capture hubs, a great opportunity to get a ton of good video, maybe as simply as some new product demonstrations or as robust as thought leadership, interviews, right, fun culture, travel vlog style content. However, what we often see is that folks will only prioritize content at the event itself and won't necessarily plan for pre or post event content as well to create early momentum and keep momentum going. So I'm gonna help y'all understand how you can approach a super simple talking head announcement style or sort of intro style pre event video in under ten minutes. It's not that complicated, and this is a system that you can deploy consistently moving forward. So first things first, before you ever hit record on a video, I want you to decide what are you actually signaling in this video? More importantly, what is your presence at the show signaling? What's your priority for even being at the show? Because your pre event video should capture that. Don't just default to, hi. I'm gonna be at the show. Find me at my booth. Right? That that might be the message you wanna send. It's not a bad message. It's just the default one. So think a little bit more intentionally here. Right? Are you wanting to invite people to come find you in your booth? Okay. Maybe that's your message. Are you wanting to establish a lane of expertise? Maybe this is a great thought leadership opportunity for you. You're gonna be doing a lot of thought leadership content, so you wanna prime the pump. Maybe you're sharing a hot take. There's a big trend hitting the industry. You wanna share that hot take and then validate it against what you hear conversationally on the show floor at the keynote speeches. Got a big product launch? Tease that out in a quick video. Right? Your message should connect with your priority for the show. And then your quick pre event video doesn't need to cover a million lanes. It needs to focus people in on what you want their connection to really thematically even be about when they see you or connect with you at the show. Now as you're going to film, attempt to use this four part structure. This is a good place to start for how to approach your video. Right? Open with a classic welcome of yourself, your role, and the event itself. Make it very clear who should be paying attention. Then say who you're there to meet or what you're doing there. Right? Like, what what is your goal for the show? Make that clear. And then share an insight, a prediction, something tangible, actionable. This could be a hot take. It could be teasing out your product launch. It could be, again, establishing that, you know, lane of expertise that you wanna hone in on. And then always close with a call to action, something very clear that you want people to do, and that's going to, you know, happen at the show itself. So an example of this could be something like, hey, folks. It's Daniel Litwin, voice of B2B. I'm gonna be at NRF twenty twenty six this year. My main goal is to connect with y'all to talk shop on retail automation. So many new technologies, a lot of misconceptions, and a lot of investments that haven't really been going anywhere. What's the deal here? Is automation actually helping our brick and mortars be more efficient? I wanna hear from you. Come find me at booth one two three. I'm gonna have my camera set up. Let's do some interviews. Boom. Focused, clear reason to do that video, clear message, and a call to action. Now how do you actually film this content? Well, you got a phone and you got a webcam. Pick what's gonna, you know, resonate best for your video. If you're doing selfie style, right, or you wanna film on your phone, again, just selfie. Could be vertical, could be horizontal, depending on where you wanna publish this content. Now, if you wanna get that content edited, you can upload it into Studio. Right? This is the upload form. You access this by clicking upload, one of the main tools there on the dashboard right here. And this is the same on your mobile phone as it is on your browser. So when you click on upload, it's gonna bring you to this hub, you title your content, you choose the clips off your camera roll that you want to be part of this edit, and ta da, right? Maybe add things to a trade shows folder, right? Trade shows. Maybe also add it to a folder based on this specific show, NRF twenty twenty six. Right? Okay. Now if you wanna capture at your desk, you can also do that directly in Studio and just do talking head here into your webcam. To do that, you're going to want to use the record tool right here, record. This is going to let you build a record room, and these record rooms let you capture either solo or with other participants directly into your webcam. Here's what a built room looks like. Otherwise, you're going to fill out these basics, and then you jump right into the room and hit record. It's actually what I'm using to record this exact video right now. So, the how? Very simple. Use Studio or use your phone and get the content uploaded into Studio to then get an edit request on that content. Now next step. You don't always need to get this content edited. Sometimes a quick announcement video is easiest as a one take video that you publish directly to your LinkedIn. But if you do wanna give it that special branding, you want the show logo, you want some cool B roll, I encourage you to do that, right? Best way to do that is to go into Studio, open the Media Studio, send an edit request, and a few tips here are to attach the event logo. Right? If you want that event logo to show up in the video, make sure that you've got that PNG ideally so that it's high quality. Make sure that your name is very clear for spelling so they can put that lower third on there. And then in craft your clip, you know, make sure you expand a little bit on some other visuals or other text callouts maybe that you want to see since this is an announcement or a pre event video. K? And we've got some other videos, that you can check out on filling out an edit request so I don't get too in the weeds here. Now if this is for a Monday launch show, which a lot of shows and events usually are a kick start the week, you wanna get your pre event video in motion before the week ends. So get your video filmed, let's say, by Friday. Flag your point of contact in market scale. Make sure that there's some urgency behind this. You will definitely have your video ready by Monday, if not sooner, so you can post it as you're getting on the plane or even a day before with some anticipation to, again, build that momentum before your show. So there you go, folks. Those are some tips for how you can record a pre event video in under ten minutes. Again, you don't need to overcomplicate this. You just need to have a goal, identify what you're actually looking to accomplish at that show, and then make a quick ninety second or less punchy intro video that you can publish to socials that draws attention to that goal and establishes you as the pro and make people want to meet up with you at your next show or event, etcetera. Alright. That's all I've got for you all today. Good luck out there. Looking forward to seeing all those pre event videos starting to hit the feed.