Skip to content
MarketScale

Software & Technology · Topic

Technology Strategy

30 articles from Software & Technology practitioners

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

Buying AI tools isn't enough: two reports show strategy, not spend, drives enterprise returns

BCG and Ramp/Revelio Labs data show 66% of regular AI users get little guidance, and strategic clarity outperforms tool access in measurable impact.

MarketScale Newsroom·Jul 13, 2026
Uber, Starbucks AI investments expose enterprise ROI gap

Uber, Starbucks AI investments expose enterprise ROI gap

Uber burned its full 2026 AI budget in four months. Starbucks killed an AI inventory system after nine. Here's what enterprise operators must do differently.

MarketScale Newsroom·Jul 8, 2026
AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

AI cost reality bites: Uber, Starbucks, and the enterprise ROI reckoning

Uber burned its entire 2026 AI budget in four months. Starbucks scrapped its AI inventory system after nine months. Enterprise operators are now demanding proof

MarketScale Newsroom·Jul 5, 2026
Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Major corporations are moving past open AI access and toward usage limits and ROI frameworks, signaling a new phase of enterprise adoption.

MarketScale Newsroom·Jul 2, 2026
SpaceX's Orbital Data Centers Just Crossed From Speculation to Strategy. Here's What Enterprise Tech Leaders Need to Know.

SpaceX's Orbital Data Centers Just Crossed From Speculation to Strategy. Here's What Enterprise Tech Leaders Need to Know.

SpaceX has working hardware in orbit, an FCC filing for a large-scale satellite compute constellation, and a reported deal with Google. The Washington Post reports that orbital data centers have moved from thought experiment to a thesis serious infrastructure people are now tracking. Here is what enterprise technology leaders need to know.

MarketScale Newsroom·Jun 30, 2026
Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI adoption shifts from pilot projects to core business strategy

Most enterprise AI pilots never scale. Here's what separates organizations that reach production from those stuck in perpetual experimentation.

MarketScale Newsroom·Jun 20, 2026
Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations

Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations

A survey of 1,550 AI decision-makers finds 73% of enterprises use AI regularly, yet just 10% call it core to how their business runs.

MarketScale Newsroom·Jun 18, 2026
Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI is moving beyond experimentation into full-scale deployment, reshaping operations, decision-making, and competitive positioning across industries.

MarketScale Newsroom·Jun 18, 2026
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value

A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Cg Infinity·Apr 24, 2026
How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy

How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy

Artificial intelligence is rapidly transforming how organizations evaluate risk, analyze markets, and drive operational efficiency. In financial services alone, global AI spending is projected to surpass $97 billion by 2027, reflecting how deeply data-driven technologies are reshaping decision-making. For private equity firms—where hundreds of potential investments may be screened each year—the ability to analyze information…

Cg Infinity·Mar 13, 2026
AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

Artificial intelligence is no longer a future-state discussion—it’s a present-day leadership priority. As enterprises accelerate the adoption of generative AI and automation tools, hiring strategies are evolving alongside broader business transformation. According to McKinsey’s 2025 State of AI report, 88% of organizations now report using AI in at least one business function, underscoring how…

Cg Infinity·Feb 20, 2026
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy

One Team, Shared Goals: Inside CG Infinity’s Client Philosophy

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision and operate from a clear client philosophy. That…

Cg Infinity·Feb 1, 2026
CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes

CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes

Meaningful work often comes from shared success, where customer outcomes and team outcomes are closely connected. At CG Infinity, this mindset shapes how client relationships are approached—not as transactions, but as partnerships built on collaboration, trust, and mutual accountability. The focus goes beyond delivering a solution to working side by side with customers, exchanging…

Cg Infinity·Jan 31, 2026
How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

CG Infinity’s Salesforce practice focuses on delivering clarity, discipline, and real outcomes—helping clients avoid unnecessary spend while building only what truly drives value. With deep expertise across Marketing Cloud, Sales Cloud, and Service Cloud, CG Infinity partners closely with clients to deliver focused, high-impact solutions that make a measurable difference. Jeff Abernathy, VP of…

Cg Infinity·Jan 31, 2026
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Cg Infinity·Jan 29, 2026
The Product Leadership Playbook: Lessons from SaaS Growth, FinTech Reinvention, and Startup Journeys

The Product Leadership Playbook: Lessons from SaaS Growth, FinTech Reinvention, and Startup Journeys

The world of tech rarely stands still. SaaS is growing faster than ever, reshaping how businesses deliver value, while fintech continues to reinvent how we pay, shop, and prove who we are. And the numbers back it up: The SaaS market, worth $266 billion in 2024, is projected to exceed $315.6 billion this year…

Digital Artisans·Sep 19, 2025
Digital Tools Driving Excellence: How AI, Blockchain, and Analytics Transform EY’s Client Outcomes

Digital Tools Driving Excellence: How AI, Blockchain, and Analytics Transform EY’s Client Outcomes

The Digital Imperative in Professional Services In today’s rapidly evolving business landscape, the integration of advanced digital tools—from AI and machine learning to blockchain and sophisticated analytics—has become essential for delivering exceptional audit quality, tax strategy effectiveness, and advisory outcomes. At EY, we’re witnessing firsthand how these technologies are not just enhancing our capabilities…

Uncategorized·Aug 26, 2025
How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

The Digital Revolution in Professional Services The integration of AI and digital platforms is fundamentally reshaping how teams collaborate, upskill, and deliver value to clients at EY. This transformation extends beyond simple automation—it represents a paradigm shift in how professional services firms operate, innovate, and create competitive advantage. We asked industry thought leaders to share…

Uncategorized·Aug 26, 2025
AMAG’s Customer-Obsessed Culture Built on Teamwork, Trust, and Impact

AMAG’s Customer-Obsessed Culture Built on Teamwork, Trust, and Impact

AMAG Technology’s customer-obsessed culture drives every decision the company makes, placing the customer at the core of its mission. Abi Rudd, Sales and Operations Planning Coordinator, highlights the company’s strong sense of teamwork, supportive environment, and trusted leadership as key reasons she values being part of the organization. For her, a customer-obsessed culture means consistently…

Software And Technology·Apr 2, 2025
Intelligent Audio Is Redefining Security—Are You Listening?

Intelligent Audio Is Redefining Security—Are You Listening?

In the world of security technology, vision has long taken precedence—cameras, analytics, and access control have dominated the conversation. But what if we’ve been underestimating our oldest, most human sense of communication: voice? The rise of intelligent audio in security systems marks a turning point in how we protect spaces and people, shifting from…

Software And Technology·Apr 1, 2025
AMAG Builds Customer Trust with End-to-End Supply Chain Ownership

AMAG Builds Customer Trust with End-to-End Supply Chain Ownership

In a world where global supply chains are often fragile and reactive, AMAG Technology is taking a bold stance with a proactive, end-to-end approach. Total supply chain ownership—controlling everything from component sourcing to final product delivery—isn’t just a buzzword; it’s a lifeline in a volatile global market. With disruptions ranging from geopolitical tensions to…

Software And Technology·Mar 27, 2025
The Apple Vision Pro Keeps Things in the Apple Family. Could it Embrace an Open, Modular Approach in the Future?

The Apple Vision Pro Keeps Things in the Apple Family. Could it Embrace an Open, Modular Approach in the Future?

Apple’s dive into virtual and augmented reality with the Apple Vision Pro shows it’s sticking to its game plan: Keeping things in the Apple family. This move means everything works smoothly together, especially with stuff like Apple TV, to give users a top-notch, all-in-one experience. But here’s the thing: As tech keeps changing, people…

Michael B. Horn·Feb 21, 2024
As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As the modern business landscape continues to rapidly integrate AI, it’s imperative to approach its applications with a discerning eye. While the capabilities of AI are vast, it’s a myth to consider it a panacea; understanding its strengths and limitations is crucial. This is precisely where the ethical mandates around AI come into…

Ariadna Navarro·Aug 3, 2023
EY-Shopify Global Alliance with Warren Tomlin

EY-Shopify Global Alliance with Warren Tomlin

On this episode of the What Just Happened? podcast, host Christine Russo speaks with Warren Tomlin, Managing Partner at EY, on the new alliance his company just made with Shopify. It might seem strange for a company like EY to team with Shopify, but Warren makes a case for it. “It’s not about how it…

Christine Russo·May 23, 2023
Beyond ‘Cookie Cutter’ – The Revolution in Workspace Design

Beyond ‘Cookie Cutter’ – The Revolution in Workspace Design

As the landscape of workspace design pivots, an innovative approach to creating engaging, interactive spaces is driving companies like Align Technologies to reimagine the “cookie cutter” office concept. Utilizing cutting-edge technology and thoughtful design, businesses are creating experience centers that both inspire employees and provide optimal service for their clientele. This emphasis on…

Sonia Gossai·Feb 9, 2023
The Partnering of Lenovo and Jabra

The Partnering of Lenovo and Jabra

In-person work numbers have been climbing and are at a high since early 2020, hitting 54.5 percent of pre-pandemic numbers in September, according to The Washington Post. However, we will probably never reach full pre-pandemic levels with the remote work movement and the flexibility it enables. How is the new partnership between Jabra and Lenovo…

Cara Schildmeyer·Jan 12, 2023
Wes Cummins on Applied Digital’s Promising Horizon

Wes Cummins on Applied Digital’s Promising Horizon

Wes Cummins,CEO of Applied Digital, shares his enthusiasm for Applied Digital’s future, emphasizing the development of a robust HPC strategy. With their first facility successfully operational in Jamestown and plans to expand further in Ellendale and other yet-to-be-announced locations, he is confident that the company’s future achievements will eclipse its impressive past.

Applied Digital·Jan 2, 2023
AI’s Exponential Influence: Beyond Speed to Societal Transformation

AI’s Exponential Influence: Beyond Speed to Societal Transformation

Michael Maniscalco, CTO of Applied Digital, anticipates the rapid acceleration of AI development, emphasizing that its growth is expected to be exponential and possibly beyond. Noting the surge in investments and the broad market interest, he underscores AI’s transformative potential not just in economic terms but in reshaping societal structures. Maniscalco cites examples such as…

Software And Technology·Jan 2, 2023
Harnessing North Dakota’s Natural Advantages

Harnessing North Dakota’s Natural Advantages

Michael Maniscalco, CTO of Applied Digital, highlights the company’s strategic decision to establish its initial data centers in North Dakota. By leveraging the region’s unique low-cost power and natural cooling, they not only make the training of models cost-effective due to their high power demands but also enhance environmental sustainability. He clarifies that these centers…

Software And Technology·Jan 2, 2023
Technology Leaders Are No Longer Behind the Scenes, They Are Integral for Driving Strategy

Technology Leaders Are No Longer Behind the Scenes, They Are Integral for Driving Strategy

Toby Buckalew, Interim CIO, Columbia Advisory Group, is a leading technology strategist with over thirty years of industry experience. Jason Claybrook sat down with Buckalew for an in-depth discussion on his career and insights into the current state of IT management. Buckalew witnessed plenty of technology evolution and innovation during his lengthy career in…

Jason Claybrook·Apr 21, 2022
← All Software & Technology articles