Software & Technology · Topic
Sales Strategies
4 articles from Software & Technology practitioners
Enterprise AI spending hits a wall: companies ration tokens, redirect budgets
Major enterprises including Uber, Meta, and Salesforce are cutting AI access and redirecting budgets as token costs surge past forecasts.
B2B digital commerce hits its stride: MSC Industrial, Carrier Enterprise, and Sherwin-Williams show how it's done
B2B ecommerce is moving from experiment to core revenue engine, with real numbers from MSC Industrial, Carrier Enterprise, and Sherwin-Williams proving the poin
B2B tech lead gen in 2026 is a timing problem, not a volume problem
Enterprise tech buyers finish 60–70% of their research before talking to a rep. The pipeline gap lives in that window, not in list size.
B2B tech lead gen in 2026 is a timing problem, not a volume problem
Buyers finish 60–70% of vendor research before talking to a rep. Here's what that means for how enterprise tech teams structure outbound.