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B2b Marketing

9 articles from Software & Technology practitioners

Kaspersky selects WebEngage for B2B marketing automation, treating data governance as a procurement requirement

Kaspersky selects WebEngage for B2B marketing automation, treating data governance as a procurement requirement

Kaspersky chose WebEngage for marketing automation after vetting it like a security product, with PII controls and secure access built in from day one.

MarketScale Newsroom·Jul 20, 2026
Metropolis: Weekly Drive-in

Metropolis: Weekly Drive-in

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but

MarketScale·Apr 15, 2026
CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results

CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results

Pooja Arya, VP of Delivery and Technical Solutions Leader at CG Infinity, reflects on a recent Salesforce engagement that exemplified what meaningful delivery looks like when execution, alignment, and outcomes come together. The project involved a full Salesforce implementation spanning Sales Cloud, Service Cloud, and Marketing Cloud, and was delivered on time despite significant…

Cg Infinity·Jan 31, 2026
How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

CG Infinity’s Salesforce practice focuses on delivering clarity, discipline, and real outcomes—helping clients avoid unnecessary spend while building only what truly drives value. With deep expertise across Marketing Cloud, Sales Cloud, and Service Cloud, CG Infinity partners closely with clients to deliver focused, high-impact solutions that make a measurable difference. Jeff Abernathy, VP of…

Cg Infinity·Jan 31, 2026
Game-Changing Marketing: Why Brands Must Embed Themselves Naturally Into Gaming Experiences

Game-Changing Marketing: Why Brands Must Embed Themselves Naturally Into Gaming Experiences

Video games have rapidly evolved from niche entertainment to a dominant cultural force, reshaping how people interact, play, and connect with brands. With the gaming industry expected to surpass $300 billion in yearly revenue by 2030, businesses are increasingly asking: how can brands authentically integrate into games without alienating audiences? Meanwhile, developers face the…

John Davidson·Sep 24, 2025
RSA 2023 Recap

RSA 2023 Recap

A recap of RSA 2023’s key moments.

Software And Technology·May 23, 2023
UK Version Welcome to Success Center

UK Version Welcome to Success Center

Welcome to success center located within the Connect platform. This tool is designed to help you get the most out of your Connect software investment. With the success center, you will have access to all the resources you need to be successful. You are able to see detailed font activation data from your team that…

Software And Technology·Jan 2, 2023
Client testimonial Altered State

Client testimonial Altered State

Andrew Ockene from Altered State chats with Extensis to learn how he can maximize the value of Connect Fonts. Andrew discusses the developments in the font software industry and the features he finds useful. He also learns about new features for Connect Fonts.

Software And Technology·Jan 1, 2023
Customer Success with Kelly Benefits

Customer Success with Kelly Benefits

Kelly Benefits discusses how Connect Fonts is key to how they operate. Extensis take customer feedback to make products better!

Software And Technology·Jan 1, 2023
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