Software & Technology
SaaS, AI, cloud infrastructure, and developer tools.
Create content from your team’s expertise with free recording and AI writing tools. Qualifying companies also get one professional video edit a month. No credit card.
All Articles
Decoding Confidence: Unveiling the Eight Strengths with Lisa Sun
Decoding confidence in today’s society, where traditional views of assertiveness and extroversion often overshadow the true essence of self-assurance, is at the heart of Lisa Sun’s innovative approach. Sun’s exploration through her book and clothing brand, Gravitas, offers a refreshing perspective in a landscape where discussions around gender equality and evolving workplace dynamics are…
Rising Rates, Rethinking Routes: The Future of Telecom Infrastructure Investment in a High-Interest World
In light of the global trend of central banks adopting a ‘higher for longer’ interest rate policy, how will telecom companies adjust their investment strategies in response to the increased cost of capital? What implications will rising borrowing rates have for the future of telecom infrastructure investment? Phillip Colmar, Global Macro Strategist at MRB Partners,…
The Influence of Modern Entertainment on Commercial Installations
In this episode of Pro AV Today, host Ben Thomas explores the intersection of modern entertainment and commercial installations with John Steinhauer from Solotech, a company at the forefront of live events and commercial AV integrations. John shares his insights into Solotech’s journey, emphasizing their role in high-profile worldwide projects. The discussion reveals that beyond…
Partner Portal – Get Support
A comprehensive overview of the Get Support tool, designed for wireless business agents. This self-serve tool, accessible via the partner portal, streamlines interactions with the BGCO, eliminating the need for phone calls and expediting customer service. Initially exclusive to wireless business agents, Get Support has been enhanced with additional features for account maintenance, research, discounts,…
Partner Portal – Next Best Offer
“Did You Know? – Get Support | Next Best Offer” focuses on the Next Best Offer tool available in the Partner Portal. This tool is designed to assist sales agents in identifying upsell opportunities for FWA (Fixed Wireless Access) by highlighting 4G and 5G installation locations and available services. It prioritizes recommended products, saving time…
Healthcare Solutions
In today’s evolving healthcare landscape, technology is quietly reshaping the patient and visitor experience. Parabit Systems is at the forefront of this transformation, offering tools that not only improve efficiency but also address modern challenges in safety and accessibility. Wayfinding kiosks, for instance, help patients and visitors navigate complex facilities with ease, reducing stress during…
Banking Solutions
For nearly three decades, Parabit has been shaping the security landscape of modern banking, providing the hardware and software solutions that safeguard both institutions and their customers. As financial services evolve, the company has positioned itself as a leader in ATM security while also addressing the broader needs of facility protection and customer engagement. Its…
New Executive Order on AI Creates Guardrails, But Leaves Plenty of Open Road Left to Navigate
Should industries invested in AI development be worried about President Biden’s executive order on AI, or is this simply a framework to make the road easier to navigate? President Biden has issued a landmark Executive Order to position America as a leader in safe, secure, and trustworthy Artificial Intelligence (AI), focusing on enhancing AI…
Debt Doesn’t Have to be a Four-Letter Word: The Venture Debt Alternative to Equity Financing
Position Imaging has successfully navigated the challenging landscape of startup financing, securing $30 million in venture debt to fuel its growth and market expansion. This strategic move highlights the importance of venture debt as a viable alternative to equity financing for growth-stage companies, offering a way to scale without significant equity dilution. How can…
Museum Solutions
Museums today are no longer just quiet halls of static displays—they are becoming immersive hubs powered by technology. Companies like Parabit are at the forefront of this shift, offering solutions that enhance both security and visitor engagement. From surveillance camera housings that improve facial image capture to kiosks that streamline check-in and wayfinding, these tools…
President Biden’s AI Executive Order is an Imperfect but Needed First Step for Future AI Development
President Biden’s AI Executive Order puts the U.S.’s first stake in the ground for serious artificial intelligence regulation, but as the old saying goes, “You’ve got to start somewhere.” President Biden’s Executive Order on AI represents a pivotal moment in the intersection of technology and governance, aiming to position the United States at the…
Mark Lavorgna outlines how Verizon is better supporting our partners
Mark describes how Verizon is now investing in training, our process, products and solutions tailored to our partner program.
Small is Big: Realizing the Next Phase and Evolution of Semiconductors
The evolution of semiconductors calls for small, Ant Man-sized small. The semiconductor industry is undergoing a significant transformation, driven by technological advancements and increasing demands for smaller, more powerful chips. As industries worldwide embrace digital transformation, semiconductors are at the forefront, evolving rapidly to meet new challenges. A key development in this sector is…
The Impact of PoE Lighting and Smart Automation on Facility Management
Akram Khalis, CEO of MHT Technologies, recently shared his insights on the evolving world of facility management. He highlighted how Power over Ethernet (PoE) lighting and smart automation technologies are playing a pivotal role in this transformation. Key Points from Akram Khalis: PoE Lighting and Automation: These innovative technologies allow for power and…
Maestro PMS Partners with Hotel Mogel Consulting to Ensure Client Success Through Process Innovation
Maestro customers looking for external evaluation of their tech stack can now leverage Hotel Mogel to formulate a technology implementation plan for success. MARKHAM, Ontario, December 14, 2023 — Maestro PMS has partnered with Hotel Mogel Consulting Ltd. to externally evaluate hotel operations and ensure that owners are getting the most out of their technologies…
AI in Marketing: Embracing its Unstoppable Power
Everyone knows artificial intelligence (AI) is reshaping industries, but where does marketing fit into the puzzle? Integrating marketing strategies with AI is no longer futuristic but a present reality. With a staggering growth trajectory, Statista projects AI will reach a global market value in marketing of $107.5 billion by 2028. This explosive growth raises…
Parabit: Aligning with Buy American Act Standards
Parabit, headquartered in Long Island near JFK airport, exemplifies American innovation through its dedication to quality and craftsmanship. By manufacturing all of its products locally under the Build America, Buy America Act, the company reinforces its commitment to both community and national industry standards. Specializing in security and self-service solutions, Parabit’s expert teams oversee every…
The Role of VR and AR in Attractions and Enterprise Applications
In this Pro AV Today soundbite from Dan O’Brien of HTC VIVE, the conversation centered on the significant role of Virtual Reality (VR) and Augmented Reality (AR) in attractions and enterprise applications. O’Brien highlighted the critical need for durable hardware design, tailored to withstand extensive use in location-based entertainment (LBE) operations. Unlike consumer-grade VR headsets,…
Partner Marketing Builder – Get Your Creative Approved
Partner Marketing Builder Site The world of digital marketing and collaboration is continuously evolving, and understanding how to effectively use tools like Verizon’s Partner Marketing Builder is crucial for partners looking to co-brand and market their services. In a detailed walkthrough, Meridith Scott, offers a step-by-step guide on using this essential tool. Meridith Scott demonstrates…
Partner Marketing Builder – Access Verizon-branded assets
Partner Marketing Builder Site Meridith Scott at Verizon offers valuable insights into using the Partner Marketing Builder, a pivotal resource for partners involved in co-branded marketing initiatives. Meridith elaborates on the essential features of the Partner Marketing Builder, particularly emphasizing the Verizon Assets section. She explains how to effectively navigate and download a variety of…
Partner Marketing Builder – Mastering Verizon’s Branding Guidelines
Understanding and implementing Verizon’s branding guidelines is a crucial aspect for partners aiming to co-brand effectively. Meridith Scott sheds light on the intricacies of Verizon’s branding guidelines, essential for partners collaborating with the telecom giant. Covering everything from logo usage to content and social media guidelines. Meridith’s insights are comprehensive. She particularly focuses on the…
Partner Marketing Builder – Create Professional Co-Branded Flyers Easily
Partner Marketing Builder Site Meredith Scott at Verizon, provides a clear and efficient method for partners to create co-branded flyers using Verizon’s user-friendly templates. This process is crucial for partners who wish to align their marketing materials closely with Verizon’s brand. Meridith outlines a simple procedure for selecting a promotional template from Verizon’s extensive collection….
Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network
For a special episode of The Verizon Partner Network, the focus was on the considerable role of partnerships in the Verizon Partner Program, and the leaders shared their perspectives on the initiative. Their conversation brought about a lot of thought-providing context on the evolving telecommunications landscape. In today’s era, collaboration and integration are key to…
Mark Tina Explores the Importance of Partners in Verizon’s Success
A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation is the subject. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business, details why…
New to MarketScale?
MarketScale is the B2B media platform Software & Technology companies use to publish their own experts. Create a free workspace with no credit card, or book a demo to see how it works for your team.