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omnichannel retail

11 articles from Retail practitioners

Walmart’s e-commerce is past 23% of U.S. sales, and stores are being reworked into the fulfillment layer

Walmart’s e-commerce is past 23% of U.S. sales, and stores are being reworked into the fulfillment layer

Walmart’s U.S. e-commerce sales grew 24% in Q2 and now exceed 23% of the segment’s mix. The operational story is how stores are being engineered to carry that l

MarketScale Newsroom·Aug 22, 2026
GTT's retail network play: SD-WAN, zero trust, and supply chain visibility under one managed service

GTT's retail network play: SD-WAN, zero trust, and supply chain visibility under one managed service

GTT is positioning its Tier 1 backbone and managed SD-WAN as the connective tissue for omnichannel retailers managing stores, DCs, and 3PLs globally.

MarketScale Newsroom·Jul 11, 2026
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan

The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Melissa Gonzalez·Feb 19, 2026
Scaling A Heritage Brand: Bringing a Local Lens to Growth Strategy

Scaling A Heritage Brand: Bringing a Local Lens to Growth Strategy

Retail is evolving at a lightning pace, with consumer expectations higher and more informed than ever before. Deloitte research shows that 80 percent of consumers prefer brands that offer personalized experiences, with those customers spending up to 50 percent more. For heritage retailers, this shift presents both opportunity and challenge: how do you honor local…

Melissa Gonzalez·Aug 26, 2025
Enhancing Retailers’ Personalization with Gamification

Enhancing Retailers’ Personalization with Gamification

Retailers are discovering that combining tailored experiences with game-like engagement mechanics drives stronger customer loyalty and repeat purchases

Retail·Jun 4, 2024
Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence

Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence

Physical locations are becoming competitive advantages as retailers invest in immersive, memorable experiences that online shopping cannot replicate

Retail·Apr 15, 2024
Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry

Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry

Retailers must rebuild customer tracking across digital and physical channels as cookie-based targeting loses relevance in 2024

Daniel Litwin·Feb 22, 2024
Brand Trust and Authenticity: Two Essentials that Will Make AI a Valued Resource in the Unified Retail Experience

Brand Trust and Authenticity: Two Essentials that Will Make AI a Valued Resource in the Unified Retail Experience

Retailers must prioritize trust and authenticity to transform AI from a tool into a customer asset

Melissa Gonzalez·Feb 20, 2024
Experts Talk: Navigating 2023’s Holiday Retail Supply Chain Challenges

Experts Talk: Navigating 2023’s Holiday Retail Supply Chain Challenges

Retailers must balance surging online demand with inflation and disruptions to survive the busiest selling season

Daniel Litwin·Dec 21, 2023
Blending Digital and Physical Realms for the Future of Retail

Blending Digital and Physical Realms for the Future of Retail

Retailers who unify online and offline channels create emotional connections that drive lasting customer loyalty beyond transactional convenience

Melissa Gonzalez·Sep 2, 2023
Retail Roundtable: How Serious is the Retail Shrink Crisis?

Retail Roundtable: How Serious is the Retail Shrink Crisis?

Retailers grapple with conflicting data as organized theft, store closures, and shrinking profit margins create uncertainty about the scale of the problem

Daniel Litwin·Aug 7, 2023
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