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How to Find the Value in Retail Store Data

Technology has transformed the retail space. With the popularity of online shopping, retail stores are forced to consistently keep up with the shopping habits of their customers. Retailer, however, are not tech experts, and can struggle to integrate data collection into their business model while still creating an enjoyable shopping experience for their customers….

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How to Find the Value in Retail Store Data

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Technology has transformed the retail space. With the popularity of online shopping, retail stores are forced to consistently keep up with the shopping habits of their customers. Retailer, however, are not tech experts, and can struggle to integrate data collection into their business model while still creating an enjoyable shopping experience for their customers. This is where Octopus Management Solutions Inc. comes in.

ShouYi Poon, Vice President of Business Development at Octopus, joined the MarketScale Retail Podcast to discuss how the company consults with retail businesses to create a holistic, flexible technology solution for a brick-and-mortar space.

Technology in retail is not one-size-fits-all. Each business has its own unique customers and requires a custom blend of technology to fit its current infrastructure. However, retailers do not want to be bogged down by tech. As a result, the technology that retail companies bring in often does not communicate with the business as a whole.

For example, consumers want an online dashboard to check their purchase history, track orders, and watch loyalty points. Between buying online and buying in-store though, data gets lost and is not always communicated between brick-and-mortar shops and online platforms. In order to keep customers coming back, technology solutions must seamlessly communicate data between digital and physical stores.

Octopus Management Solutions Inc. helps implement tech that is designed, built, tested, and implemented specifically for the needs and consumer desires of each unique business.

Contrary to popular belief, retail shopping is not dead. Rather, it is adapting to the desires of its customers. Shopping is no longer about ticking off a list—it is about creating an enjoyable shopping experience for the consumer. Technology is essential to creating this harmonious experience that keeps shoppers coming back for more.

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Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.

  • 01Last season's total holiday sales grew 4.1% by Census Bureau count, above the 2.9% to 3.4% range Deloitte had forecast in fall 2025.
  • 02Deloitte's 2025 survey found 33% of U.S. consumers expected to use generative AI somewhere in their holiday shopping; product data quality now matters for machine readers as well as human ones.
  • 03Adobe's and Salesforce's holiday projections landed in late September and October last year, so the next two to six weeks should bring corroborating or conflicting numbers to plan against.

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Club stores drove nearly half of the growth in $330B U.S. store-brand sales

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Circana reports U.S. private-label sales reached $330 billion, with store brands holding 24% unit share and 23% dollar share of CPG. Club stores drove nearly half of the growth. Circana expects share gains to continue through 2026 at a slower pace as national brands sharpen pricing and innovation.

  • 01Club channels account for nearly half of all U.S. private-brand growth, so a store-brand program benchmarked only against supermarket peers is missing where the volume is actually moving.
  • 02A one-point gap between store-brand unit share (24%) and dollar share (23%) suggests private label is no longer priced far below the market average, which changes the margin math for premium-tier extensions.
  • 03The EU's 50% private-label unit share is more than double the U.S. figure, a reference point for how much headroom exists even as Circana expects the U.S. pace to moderate through 2026.

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Modern Retail: Meta Lab footprint set to nearly double

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Meta is nearly doubling the store footprint of Meta Lab, its retail concept for Ray-Ban AI glasses, according to Modern Retail. In November 2025, The Wall Street Journal reported on pop-up stores in Los Angeles, Las Vegas, Burlingame and New York City. The stores are built for lingering and selfies. That design brief matters for any brand selling a wearable people must try on.

  • 01Meta designed its Meta Lab pop-ups around dwell time and photo-taking, with coffee stations and full-length mirrors; its creative director told The Wall Street Journal the company wants visitors to bring friends and stay a while rather than move through quickly.
  • 02For brands launching a wearable that shoppers need to see on their own face, Meta’s planned store expansion is a real-world reference point for solving the try-on problem.
  • 03The signal to watch is whether the new Meta Lab locations keep the pop-up format the Journal described or shift toward longer-term leases.

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