Storytelling

Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

Designing a Brand Kids Love to Live In, and Parents Choose with Confidence

Gen Alpha’s coming of age is reshaping retail, with children playing a more visible role in purchase decisions through early preferences around color, comfort, and self-expression. Research continues to show that kids increasingly influence household purchases, especially in apparel and lifestyle categories, pushing brands to rethink how early identity, confidence, and joy are designed…

Turning Loss into Light: Linda Shively’s Mission to Help Others Heal

Sometimes life changes us in ways we never expected. Moments of loss, challenge, or transition can leave us wondering who we are now and what comes next. This episode of Crafted Journeys is about that quiet, powerful process of finding our way back to joy—one thoughtful step at a time. How do we begin…

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

Human Creativity in the Frame: Bradley Lanphear on Art, AI, and Staying Creative

AI-generated content is becoming the norm as budgets tighten and deadlines shrink, leaving less room for slow, intentional craftsmanship and true human creativity. In today’s economy, the challenge isn’t just keeping up—it’s standing out. For filmmakers and visual artists, the pressure to prioritize speed over soul is growing. But what does it take to…

Video Production at Scale? You Bet.

MarketScale welcomes Rogue Marketing for an exclusive tour of its state-of-the-art production studios, perched high above downtown Dallas on the 53rd floor of the Bank of America Plaza — the tallest studio facility in Texas. Designed for brands that want to elevate their storytelling, the space offers a diverse range of immersive environments tailored for…

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

Workplace Visibility Builds Careers and Communities Through Trust, Recognition, and Shared Growth

What if the most powerful way to grow your career isn’t by perfecting your pitch, but by telling your story? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham welcomes Hunter Lopatin, the Director of MarketScale, to explore the real value of visibility and voice in the workplace. The discussion…

Reclaiming Power During a Career Pivot: Lead with Experience, Community, and Authenticity

What if your “non-traditional” resume is actually your greatest professional asset? In this vibrant and deeply honest episode of Professional Quotient, host Jason Winningham sits down with Audrey Malone, CHRM, MSOL, and Strategic Storyteller. Audrey shares what it’s like to build — and rebuild — a career that doesn’t fit into a single box….

Get on the UGC Train or Get Left Behind

B2B companies with engaged communities are missing a critical opportunity by not amplifying their customers' authentic voices

AI and The Future of Video Storytelling

Marketers are discovering how AI tools can streamline video production while maintaining the human connection audiences crave

A Story of Hope and Transition: Abby’s Vogel Journey

After enduring homelessness and hardship, one woman's resilience charts a path toward stability and opportunity

Salute to Joe Geloso: The Reddy Ice Legend

A decades-long career in ice distribution built a legacy of unwavering reliability and respect across the entire organization

A Frosty Partnership: Santa’s Message for Reddy Ice Employees

Santa delivers a holiday-themed motivational message to ice company employees about leveraging media and marketing resources for business growth

Global Heart Ministries Presents: Everything’s Cancelled

A faith-based organization reveals how to find purpose and resilience when life's plans fall apart

UGC & Sales: The Power of Authenticity

Authentic customer stories outperform traditional sales tactics by building trust faster than any corporate messaging ever could

Lights, Camera, Lunch!

A production company discovers how mealtime storytelling reveals authentic culture and human connection across diverse communities

Understanding the Power of User-Generated Content in B2B

Authentic customer voices prove more persuasive than branded messaging in B2B marketing strategies

Passion, Nature, and Fine Art Photography with Knox Kronenberg

A Texas-based photographer reveals how blending historical elements with contemporary vision creates work that transcends digital age trends

Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work

Human brands must balance AI efficiency with genuine storytelling to cut through the noise and build meaningful audience connections

The Role of Projection in Modern Entertainment

A circus giant and projection innovator reveal how visual technology is reshaping the future of live performance

From Spain to Mexico: A Journey of Innovation and Unique Experiences in Hospitality

A boutique hospitality pioneer reveals how deeply personal storytelling transforms overnight stays into unforgettable cultural experiences

Larry Kirshbaum’s Formula to Thrive in the Publishing Industry: Forge Ahead with Authentic Relationships, Powerful Brand Building, and Masterful Multi-Platform Storytelling

Success in modern publishing hinges on building genuine connections while mastering the art of reaching audiences across every available platform

Lights, Camera and Lunch with Diana

A family's generational recipe proves that the most powerful brand stories are built on tradition, not trends

Lights, Camera and Lunch with Georgine

A London market becomes the unexpected setting where food, community, and authentic human connection tell a compelling brand story

Lights, Camera and Lunch with Kristin

A creative professional shares how simple, unscripted moments build genuine connections with audiences in today's personality-driven brand landscape

Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales

The fusion of creative storytelling and authentic delivery is reshaping how B2B sales teams connect with prospects and close deals

Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B

Professional wrestlers and B2B marketers both succeed by mastering the art of storytelling and building compelling personal brands

How Strong Podcast: From Shadows to Spotlight, Mojave Grey Breaks Through In The Music Industry

A rising artist reveals how authentic storytelling and strategic persistence cut through today's crowded music landscape to build genuine fan connections

The Real Secret to Podcasting Success with Jeremy Slate

Authentic storytelling and genuine connections matter far more than the microphone you're using