Professional AV · Topic
Sales Management
6 articles from Professional AV practitioners
Get Vertical! Growing with Sales for Success
Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…
Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market
Sales enablement is having a moment—and for good reason. As organizations grow more global, product portfolios expand through acquisition, and AI tools flood the market, sales teams are under pressure to ramp faster, stay consistent, and sell smarter. Effective sales enablement can improve win rates and shorten sales cycles, yet many companies still struggle…
Sales Career Playbook: Build Trust, Not Just Pipelines
In this episode of Professional Quotient (PQ), host Jason Winningham sits down with Katie Steinberg, Director of Growth at MarketScale, for a candid conversation packed with practical sales career advice, focusing on what really drives success in B2B sales beyond cold calls and quotas. Katie’s approach to sales is refreshingly human. She prioritizes listening…
Draper At Home Promotes Quick to National Director of CI
A veteran CEDIA sales executive takes the helm of a newly created leadership role to oversee the contractor channel's expansion
Draper At Home Announces Residential Sales Director
A veteran solar control leader takes the helm of residential sales expansion across the nation
Enhancing Support for Members in the Verizon Partner Network
Verizon expands partner resources by connecting resellers directly with thousands of in-house sales experts nationwide