Media Strategy

Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond

In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…

Ryen Russillo’s Creator-Owned Pivot: What His Barstool Deal Signals for the Future of Talent, IP, and Distribution

Ryen Russillo’s decision to launch his own production company—while tapping Barstool for investment, distribution, and commercialization—lands squarely in the middle of a larger shift: audiences are following personalities more than platforms, and the business is finally catching up. For years, Russillo has been a fixture at the top of the sports podcast charts, first…

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

More than An Agency

Rogue Marketing thrives by abandoning rigid playbooks in favor of real-time adaptation that keeps campaigns performing at their peak

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)

Marketing leaders who prioritize creative resilience over rigid tactics gain decisive competitive advantages in today's AI-driven landscape

Career Paths: Media Strategy for Advertising & Marketing

Media strategists bridge the gap between brand intent and audience connection by orchestrating placements across fragmented digital and traditional channels

Understanding the Power of User-Generated Content in B2B

Authentic customer voices prove more persuasive than branded messaging in B2B marketing strategies

Meet Christina Marcelin: Artist, Mother, and Powerhouse Marketer

Christina balances a thriving marketing career with motherhood and creative pursuits, revealing how intentional relationship-building drives professional succes

Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

The shift to digital viewing is forcing traditional broadcasters to rethink their strategies or risk losing exclusive rights and loyal audiences

Prioritize Digital Literacy to Cross the Digital Divide: Ethan Lloyd’s Vision for Social Media as a Tool for Inclusive Community Building

Digital literacy initiatives are emerging as the foundation for narrowing equity gaps and strengthening urban community networks through strategic online engage

Branding Battles & Billion-Dollar Deals: The WWE-Netflix Partnership and the Future of Trademarks

A blockbuster streaming deal reveals how intellectual property rights are reshaping negotiations in sports and entertainment

Brand Placement Strategies Are Key in Today’s Product Marketing Dynamics

Marketers are discovering that strategic product placement requires precision science, not intuition, to capture audiences across fragmented media channels

How Strong Podcast: From Shadows to Spotlight, Mojave Grey Breaks Through In The Music Industry

A rising artist reveals how authentic storytelling and strategic persistence cut through today's crowded music landscape to build genuine fan connections

Digital Brandscape Transformation: Charting the Course in Social Media Waters

With 3.6 billion social media users today and growing, brands must balance authenticity with rapid digital evolution to survive

Properly Optimizing Social Media Ad Campaigns Better Assists Businesses in Finding Potential Customers

Algorithms now control which customers see your ads, making strategic optimization essential for reaching your ideal audience

The Real Secret to Podcasting Success with Jeremy Slate

Authentic storytelling and genuine connections matter far more than the microphone you're using

Digital Marketing Doesn’t Have to Be Complicated When You Have the Dollar-a-Day Strategy

Small-budget testing reveals which content actually connects with audiences, eliminating guesswork from digital marketing campaigns