Professional AV · Topic
Marketing Transformation
8 articles from Professional AV practitioners
From Vision to Execution: Virginia Murray Reflects on Interactive Collaboration at the IPS Global Sales Meeting
In an increasingly globalized business environment, the difference between incremental growth and meaningful transformation often comes down to how well teams communicate across borders. For organizations like TekniPlex, aligning marketing vision with on-the-ground sales execution is not just a strategic priority—it’s a necessity. The shift from traditional, presentation-heavy meetings to more interactive, workshop-driven…
IPS Global MKT Meet NYC 2026 – Virginia Murray on Leading the Next Era of Marketing at TekniPlex
In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progress already made or the strategic gaps still ahead. Industry…
Marketing AI Adoption in B2B Enterprises
Enterprise marketers reveal the operational hurdles and strategic breakthroughs behind scaling AI across large organizations
Adopting AI is Not a Marketing Strategy
Marketing leaders must align AI tools with concrete business objectives rather than treating adoption as an end goal itself
The Future of Brand-Agency Dynamic in the Age of AI
As artificial intelligence transforms how brands and agencies collaborate, the winners will be those who balance creative instinct with technological capability
How to Champion AI in Marketing
Marketing leaders who embrace AI early can drive organizational transformation and measurable business impact across their teams
Practical Tips for Adopting AI in Marketing
Marketing leaders can harness AI's potential by starting with practical implementation strategies rather than waiting for perfect solutions
AI in Marketing: Embracing its Unstoppable Power
Marketers who ignore AI adoption risk falling behind as the technology transforms into a $107.5 billion industry by 2028