Market Trends

Get Vertical! Growing with Sales for Success

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth

As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…

How AV Integrators Can Face the Challenge of Scaling Their Services

Growing demand for AV integration services is straining profitability as integrators struggle to scale operations efficiently

Get on the UGC Train or Get Left Behind

B2B companies with engaged communities are missing a critical opportunity by not amplifying their customers' authentic voices

Mastering Risk: The Art and Science of Investment Management

Strategic thinking and adaptive decision-making are the foundation for navigating market volatility and achieving consistent investment returns

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

Taking Stock of the Private Aviation Market: A Broader Customer Base in a Post-Pandemic World

Demand for private travel has expanded beyond wealthy elites, reshaping the industry's growth trajectory and customer expectations

Experts Talk: What to Expect From Emerging Vertical Markets and InfoComm 2024

Industry leaders share what's driving innovation across professional audiovisual markets heading into the year's largest trade show

Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation

Without widespread consumer understanding of EV benefits, U.S. manufacturers risk ceding global market leadership to international competitors

Consumer Education, Cost Reductions, and Inter-Industry Alliances Seen as Vital for U.S. EV OEMs Eyeing Global Market Domination

American automakers must educate consumers, cut production costs, and build industry partnerships to compete globally in the EV race

The Impact of AI on Marketing Careers

Marketing professionals are navigating a fundamental shift in how skills, roles, and career trajectories are being redefined by intelligent automation

Which Key Pro AV Market Verticals Will Fuel the Growth Engine in 2024?

Several audiovisual market segments are positioned to reverse last year's sluggish momentum and drive meaningful recovery throughout 2024

Rise in AV Market Advancements Will Lead to More Critical Control Room Concerns

As control rooms adopt cutting-edge AV systems, operators face mounting complexity that demands smarter management strategies to maintain efficiency

Navigating the New Era of B2B Talent Acquisition and Retention

Businesses are leveraging data analytics and automation to fundamentally reshape how they attract and keep skilled workers in competitive markets

AI in Marketing: Embracing its Unstoppable Power

Marketers who ignore AI adoption risk falling behind as the technology transforms into a $107.5 billion industry by 2028

Exploring the Impact of AI in MarTech

Marketing leaders are racing to understand how artificial intelligence is fundamentally reshaping their technology stacks and workflows

The Silent Takeover: How Three Financial Titans Redefine Rules of Wealth

Three financial giants now control four-fifths of the global ETF market, raising questions about concentrated power in supposedly democratized investing