Leadership Strategy

IPS Global MKT Meet NYC 2026 – Virginia Murray on Leading the Next Era of Marketing at TekniPlex

In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progress already made or the strategic gaps still ahead. Industry…

IPS Global Marketing Meeting 2026: Paul Yousif on Turning Change into Execution

Corporate transformation often falters not at the point of vision, but at the moment when strategy must become execution. For organizations like TekniPlex, recent efforts have focused on driving meaningful internal change—aligning leadership, redefining processes, and setting a renewed course for innovation and customer engagement. Yet the real test begins after the meetings…

Get Vertical! Growing with Sales for Success

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond

In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…

Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

HR at a Crossroads: Navigating Culture, AI, and the Future of Work

The modern workplace is at a crossroads, shaped by the rapid rise of AI, shifting cultural expectations, and increasing pressure on leaders to balance efficiency with humanity. Organizations are being forced to make intentional choices about how they operate, how they lead, and how they invest in their people — choices that will define…

Crafted Journey How To: Turning AI Ambition into a Real Data Strategy with Arvind Mozumdar

As AI adoption accelerates across industries, leaders are under growing pressure to “do something” with data—often before they’re sure what meaningful action looks like. Research shows that while a majority of executives believe AI will transform their business, far fewer feel confident in their organization’s data readiness or governance to support it responsibly. This gap…

Baker Tilly Bridges Cultures and Markets to Power U.S.–China Business Growth

Baker Tilly’s U.S.–based China practice supports Chinese enterprises operating in the United States as well as U.S. companies with Chinese-heritage leadership. Team members such as Beverly Bian, Terry Dickens, and Lucy Ni work with clients ranging from early-stage ventures to major multinational organizations navigating cross-border growth. The practice distinguishes itself through its bilingual capabilities…

How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

Major professional services firms are leveraging AI and digital tools to fundamentally reshape team collaboration and client delivery models

What I Hate About Purpose Factory

Growth in business rarely comes from easy conversations. The most transformative insights often surface when leaders are forced to sit with uncomfortable questions—the kind that strip away polished answers and demand real reflection. These moments, though unsettling, act as a crucible where clarity and focus are forged. While it’s tempting to avoid them, the discipline…

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

RM Q2 2025 Wrap Up

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Unlocking Leadership Clarity: Purpose Factory Brings Values-Aligned Leaders Together for Strategic Growth

Many business leaders seek out peer groups for growth opportunities, but stay because of the leadership clarity and alignment they gain. The ability to access trusted voices outside your immediate team can unlock new thinking and sharpen strategy, especially in high-stakes environments. Pat Smith, CEO at Serve Denton, joined Purpose Factory to connect with…

Why Enterprises Need an AI Strategist and Why It Should Be a Marketer

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Identity Fuels Direction: Understand Who You Are to Lead with Purpose and Navigate What’s Next

The nature of leadership is shifting. As organizations face rapid change, the leaders best equipped to navigate it are those who understand themselves first. Executive development programs now center identity as the foundation for decision-making, strategy, and culture. McKinsey’s The State of Organizations 2023 highlights that developing self-awareness—what it calls a “leader self-journey”—is essential for…

Where Do You Want to Go

Business leaders are reevaluating success beyond profit and seeking greater clarity in how their goals align with their values. Many are shifting focus toward purpose-driven leadership that connects career ambition with life goals. Purpose Factory Founder and Mentor Donald J. Glacy urges professionals to get clear on where they want to go, not just in…

Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder

A three-decade marketing veteran reveals how to build a thriving agency by blending AI innovation with genuine human relationships

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)

Marketing leaders who prioritize creative resilience over rigid tactics gain decisive competitive advantages in today's AI-driven landscape

On the “Nice” List

Cara Conner's multifaceted leadership at PBS Radiology demonstrates how operational excellence drives visibility in competitive healthcare markets

The Framework Series – Episode 1 Actionable Frameworks

Organizations struggle to implement training investments until they simplify methodologies into practical, results-driven systems their teams actually use

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

Wisdom from the Aerial view in a DisruptED World with Dr. Mark Klein Part 3

Stepping back from daily disruptions reveals the strategic clarity leaders need to navigate uncertainty with confidence

Reeling in Success: Charles Strickland’s Driven Leadership

An operations leader's methodical approach to process optimization proves that strategic focus drives measurable business results

Unlocking Authentic Brand Engagement Strategies: Jon Reily’s Insights for Modern Marketers

Modern marketers must balance competing engagement strategies across diverse customer bases rather than relying on a single approach

To Overcome Business Challenges and Keep Morale High, Companies Must Foster A Positive Workplace Culture

When business headwinds hit hardest, a strong internal culture becomes the most valuable asset for weathering the storm

Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation

Without widespread consumer understanding of EV benefits, U.S. manufacturers risk ceding global market leadership to international competitors

Through the Storm with General David Petraeus: Navigating Leadership’s Toughest Challenges and the Crucial Intersection of Preparation and Opportunity

A decorated military strategist reveals how rigorous preparation transforms crisis into competitive advantage in business and beyond

Digital Revolution Demands Authentic Problem-Solvers, Not Just Tech Hype

Leaders who solve real problems outpace those chasing technological trends in today's competitive marketplace