It Strategy

Building Global Synergy: Jayesh Dave on Learning, Collaboration, and Strategic Clarity at IPS Global Sales Meeting 2026

Global organizations are increasingly discovering that alignment across regions is no longer a luxury—it is a competitive necessity in a rapidly shifting market landscape. Events like international sales meetings have evolved beyond routine gatherings into strategic forums where collaboration, shared learning, and long-term vision converge. For companies operating across diverse markets, the ability…

AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

Organizations are shifting hiring priorities as AI adoption accelerates, favoring permanent staff over contingent workers

Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market

Sales enablement is having a moment—and for good reason. As organizations grow more global, product portfolios expand through acquisition, and AI tools flood the market, sales teams are under pressure to ramp faster, stay consistent, and sell smarter. Effective sales enablement can improve win rates and shorten sales cycles, yet many companies still struggle…

Designing a Brand Kids Love to Live In, and Parents Choose with Confidence

Gen Alpha’s coming of age is reshaping retail, with children playing a more visible role in purchase decisions through early preferences around color, comfort, and self-expression. Research continues to show that kids increasingly influence household purchases, especially in apparel and lifestyle categories, pushing brands to rethink how early identity, confidence, and joy are designed…

Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

HR at a Crossroads: Navigating Culture, AI, and the Future of Work

The modern workplace is at a crossroads, shaped by the rapid rise of AI, shifting cultural expectations, and increasing pressure on leaders to balance efficiency with humanity. Organizations are being forced to make intentional choices about how they operate, how they lead, and how they invest in their people — choices that will define…

Crafted Journey How To: Turning AI Ambition into a Real Data Strategy with Arvind Mozumdar

As AI adoption accelerates across industries, leaders are under growing pressure to “do something” with data—often before they’re sure what meaningful action looks like. Research shows that while a majority of executives believe AI will transform their business, far fewer feel confident in their organization’s data readiness or governance to support it responsibly. This gap…

Baker Tilly Bridges Cultures and Markets to Power U.S.–China Business Growth

Baker Tilly’s U.S.–based China practice supports Chinese enterprises operating in the United States as well as U.S. companies with Chinese-heritage leadership. Team members such as Beverly Bian, Terry Dickens, and Lucy Ni work with clients ranging from early-stage ventures to major multinational organizations navigating cross-border growth. The practice distinguishes itself through its bilingual capabilities…

From SEO to GEO: How LLMs Are Changing Brand Discovery

This episode of the Marketing AI SparkCast features Aby Varma, founder of Spark Novus, a strategic partner to marketing leaders adopting AI responsibly. Aby is joined by Todd Sawicki, CEO and co-founder of Gumshoe, an emerging platform built to help brands understand what large language models (LLMs) think about them and how to act on…

Data Fluency and Human Connection Power Marketing Careers in the Age of AI

Marketing professionals who master data fundamentals and human insight outpace those chasing the latest AI tools

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

The Science and Artistry of Building a Brand in the Digital Age: Where SEO Meets User Experience and Strategy Meets Creativity

What started as a simple race to rank on Google has become a complex game of algorithms, analytics, and AI. Today, standing out online takes more than keywords—it takes strategy, adaptability, and a clear vision. With billions of searches happening every day, businesses are under mounting pressure to capture attention in a digital landscape that’s…

The Ethics of Innovation: How Nonprofits Can Harness AI Without Losing Their Mission

Nonprofit leaders discover how to adopt AI tools while keeping community impact at the center of every decision

Ryen Russillo’s Creator-Owned Pivot: What His Barstool Deal Signals for the Future of Talent, IP, and Distribution

Ryen Russillo’s decision to launch his own production company—while tapping Barstool for investment, distribution, and commercialization—lands squarely in the middle of a larger shift: audiences are following personalities more than platforms, and the business is finally catching up. For years, Russillo has been a fixture at the top of the sports podcast charts, first…

Consumer Brand Growth Formula: Value Proposition, Platform Strategy, and Wellness Integration

Building consumer brands today requires more than clever marketing; it demands brand trust. Consumers want proof that products work, delivered at prices that feel accessible. That shift has raised the bar for founders, especially as 86% of consumers say authenticity influences which brands they support—with Gen Z placing even greater emphasis on it. Credibility…

How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

Major professional services firms are leveraging AI and digital tools to fundamentally reshape team collaboration and client delivery models

From Law Enforcement to Microsoft: The Unexpected Path to Becoming a Cybersecurity Black Belt

From ransomware attacks to AI-driven phishing schemes, today’s cyber threats are evolving faster than most organizations can defend against—making cybersecurity expertise one of the most urgent skills of the decade. Global cybercrime costs are expected to climb to $1.2 trillion annually by the end of this year, underscoring the stakes for organizations that must…

The Secrets to Building Your Power Network: Know Your Strengths, Nurture Your Relationships, and Give Without Expectation

These days, career success isn’t just about what you know—it’s about who you know, and how you build those connections into a power network. Networking has moved beyond cocktail parties and business cards to become a lifelong skill for finding opportunities, support, and fresh ideas. In fact, researchers have found that women who combine…

Video Production at Scale? You Bet.

MarketScale welcomes Rogue Marketing for an exclusive tour of its state-of-the-art production studios, perched high above downtown Dallas on the 53rd floor of the Bank of America Plaza — the tallest studio facility in Texas. Designed for brands that want to elevate their storytelling, the space offers a diverse range of immersive environments tailored for…

What I Hate About Purpose Factory

Growth in business rarely comes from easy conversations. The most transformative insights often surface when leaders are forced to sit with uncomfortable questions—the kind that strip away polished answers and demand real reflection. These moments, though unsettling, act as a crucible where clarity and focus are forged. While it’s tempting to avoid them, the discipline…

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

RM Q2 2025 Wrap Up

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Unlocking Leadership Clarity: Purpose Factory Brings Values-Aligned Leaders Together for Strategic Growth

Many business leaders seek out peer groups for growth opportunities, but stay because of the leadership clarity and alignment they gain. The ability to access trusted voices outside your immediate team can unlock new thinking and sharpen strategy, especially in high-stakes environments. Pat Smith, CEO at Serve Denton, joined Purpose Factory to connect with…

The Branding Balancing Act: Reinvent Without Losing Your Brand Identity

The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…

Why Enterprises Need an AI Strategist and Why It Should Be a Marketer

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Identity Fuels Direction: Understand Who You Are to Lead with Purpose and Navigate What’s Next

The nature of leadership is shifting. As organizations face rapid change, the leaders best equipped to navigate it are those who understand themselves first. Executive development programs now center identity as the foundation for decision-making, strategy, and culture. McKinsey’s The State of Organizations 2023 highlights that developing self-awareness—what it calls a “leader self-journey”—is essential for…

Where Do You Want to Go

Business leaders are reevaluating success beyond profit and seeking greater clarity in how their goals align with their values. Many are shifting focus toward purpose-driven leadership that connects career ambition with life goals. Purpose Factory Founder and Mentor Donald J. Glacy urges professionals to get clear on where they want to go, not just in…

From Planning to Performance: Mastering Contract Intelligence Implementations

Organizations risk wasting resources on contract intelligence tools without a structured implementation strategy that bridges planning and measurable business o

Unlocking the Full Potential of Business Relationships with AI-Powered Contracts

Contracts hold hidden business intelligence that most companies fail to leverage for competitive advantage

Get on the UGC Train or Get Left Behind

B2B companies with engaged communities are missing a critical opportunity by not amplifying their customers' authentic voices