Professional AV · Topic
Generative Ai Strategy
7 articles from Professional AV practitioners
Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond
In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…
From SEO to GEO: How LLMs Are Changing Brand Discovery
This episode of the Marketing AI SparkCast features Aby Varma, founder of Spark Novus, a strategic partner to marketing leaders adopting AI responsibly. Aby is joined by Todd Sawicki, CEO and co-founder of Gumshoe, an emerging platform built to help brands understand what large language models (LLMs) think about them and how to act on…
The Ethics of Innovation: How Nonprofits Can Harness AI Without Losing Their Mission
Nonprofit leaders discover how to adopt AI tools while keeping community impact at the center of every decision
From Search (SEO) to Answers with Generative AI
In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
Human brands must balance AI efficiency with genuine storytelling to cut through the noise and build meaningful audience connections
Strategic Investments In AI Accelerators Ensure Ongoing Competitiveness in the Generative AI Era
Companies racing to deploy generative AI are discovering that hardware infrastructure, not just software, determines who wins and who falls behind
As Pressure Around AI Returns Increases, Companies Using Should Know the Generative AI Basics
Leaders investing in generative AI need to understand foundational concepts before committing resources to new solutions