Fan Experience Innovation

From ER Rooms to Boardrooms: How Christiana Yebra Is Redefining the Sports Fan Experience Through Curiosity and Connection

In an era where career pivots are becoming the new normal, Christiana Yebra’s story stands out as a masterclass in reinvention. She’s gone from emergency rooms and med-tech startups to leading a dating app—and now, she’s advancing the sports fan experience through technology. Her career shows how curiosity, adaptability, and storytelling can be powerful…

Third Inning: Whatever is Normal, Do The Exact Opposite

One unconventional sports organization proves that abandoning tradition is the fastest route to building a devoted fanbase