Professional AV · Topic
E Commerce
8 articles from Professional AV practitioners
Get Vertical! Growing with Sales for Success
Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…
Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth
As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…
Kaleidescape Takes Luxury Residential Technology to New Heights
The luxury home tech market is shifting from isolated theater rooms to fully integrated smart spaces that consumers can control themselves
Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.
Retailers face a critical trust gap as they race to deploy AI tools without clear privacy safeguards in place
Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners
A strategic identity shift signals how unified commerce platforms are reshaping relationships between brands, retailers, and distribution networks
Breaking Down the Impact of Consumer Preferences on B2B Technology
Consumer expectations shaped by e-commerce are forcing B2B technology companies to rethink their entire business model
Some Shifts in the Retail Supply Chain are Temporary, While Other Changes are Here to Stay
Companies must distinguish between temporary adaptations and permanent structural shifts to future-proof their supply chain strategies
From Brick-and-Mortar to WEB3: The Future of Retail in a Digital-First World
Retailers face a make-or-break decision as digital and physical worlds collide in ways that will reshape the entire industry