Digital Strategies

How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Mari Savickis with CHIME

A healthcare policy leader reveals how Washington's shifting priorities are reshaping the digital health landscape for providers

Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings

Companies that combine analytics with location-based optimization can capture the majority of search traffic before competitors even appear

Committing to Strategic Marketing Can Help Companies Fix What They Often Get Wrong

Companies that skip strategic planning often waste resources chasing tactics instead of outcomes

Unlocking Authentic Brand Engagement Strategies: Jon Reily’s Insights for Modern Marketers

Modern marketers must balance competing engagement strategies across diverse customer bases rather than relying on a single approach

Implementation of Digital Strategies is Helping Smaller Retailers Finally Compete Against Big Box Stores

Independent stores are leveling the playing field through targeted technology investments that boost customer experience and streamline operations

AAHOA 2024 Day 2

Digital tools are enabling independent hoteliers to shift focus from operational survival to competing on strategy

Streaming the Game: Transforming Sports Broadcasting in the Digital Era

Digital platforms are reshaping how millions watch live events, forcing broadcasters to rethink their entire delivery strategy

From Brick-and-Mortar to WEB3: The Future of Retail in a Digital-First World

Retailers face a make-or-break decision as digital and physical worlds collide in ways that will reshape the entire industry

Brand Placement Strategies Are Key in Today’s Product Marketing Dynamics

Marketers are discovering that strategic product placement requires precision science, not intuition, to capture audiences across fragmented media channels

Child Cybersecurity is a Growing Concern With the Regular Use of Digital Gaming Platforms

Young players face hidden risks through messaging features embedded in the games they love most