Digital Content Strategies

How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings

Companies that combine analytics with location-based optimization can capture the majority of search traffic before competitors even appear

Brand Placement Strategies Are Key in Today’s Product Marketing Dynamics

Marketers are discovering that strategic product placement requires precision science, not intuition, to capture audiences across fragmented media channels