Branding

The Science and Artistry of Building a Brand in the Digital Age: Where SEO Meets User Experience and Strategy Meets Creativity

What started as a simple race to rank on Google has become a complex game of algorithms, analytics, and AI. Today, standing out online takes more than keywords—it takes strategy, adaptability, and a clear vision. With billions of searches happening every day, businesses are under mounting pressure to capture attention in a digital landscape that’s…

Consumer Brand Growth Formula: Value Proposition, Platform Strategy, and Wellness Integration

Building consumer brands today requires more than clever marketing; it demands brand trust. Consumers want proof that products work, delivered at prices that feel accessible. That shift has raised the bar for founders, especially as 86% of consumers say authenticity influences which brands they support—with Gen Z placing even greater emphasis on it. Credibility…

The Secrets to Building Your Power Network: Know Your Strengths, Nurture Your Relationships, and Give Without Expectation

These days, career success isn’t just about what you know—it’s about who you know, and how you build those connections into a power network. Networking has moved beyond cocktail parties and business cards to become a lifelong skill for finding opportunities, support, and fresh ideas. In fact, researchers have found that women who combine…

Young, Ambitious, and Authentic: How to Build Genuine Connections that Drive Career Growth

For many professionals—especially those early in their careers—landing the right opportunity often comes down to more than just qualifications. Research shows that nearly 80 percent of available positions aren’t advertised publicly, meaning personal connections play a major role in how positions get filled. Still, figuring out how to build those connections in an intentional and…

The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Reclaiming Power During a Career Pivot: Lead with Experience, Community, and Authenticity

What if your “non-traditional” resume is actually your greatest professional asset? In this vibrant and deeply honest episode of Professional Quotient, host Jason Winningham sits down with Audrey Malone, CHRM, MSOL, and Strategic Storyteller. Audrey shares what it’s like to build — and rebuild — a career that doesn’t fit into a single box….

Turning a Career Pivot into Award-Winning Success in the HVAC Industry with Chloe Glynn

Breaking into a technical field of industrial sales without prior experience is a huge challenge. But someone like Chloe Glynn achieved such a feat and turned an accidental career pivot into an award-winning profession. As many industries continue to shift towards relationship-driven sales strategies, Glynn’s journey offers a blueprint for success in a…

The Power of Speaking Up: Building Your Voice into Your Professional Equity

If you want to raise your PQ, learn to speak up! In this episode of Professional Quotient (PQ): Conversations that Build Equity, host Jason Winningham, Founder and Principal Consultant of Professional Quotient, sits down with Lauren Sanchez, Chief Operating Officer at Semper Mind. Lauren reflects on her journey from feeling like a “baby deer”…

The Branding Balancing Act: Reinvent Without Losing Your Brand Identity

The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…

Reclaiming Your Voice Is a Leadership Move That Grows Professional Equity

In the very first episode of PQ: Conversations That Build Equity, host Jason Winningham , the CEO and Founder of Professional Quotient, shares his inspiring journey, applauding the transformative power of ‘Professional Quotient’ or PQ. This podcast series aims to explore the concept of PQ, defined as a sum of one’s professional equity, encompassing…

UGC & Sales: The Power of Authenticity

Authentic customer stories outperform traditional sales tactics by building trust faster than any corporate messaging ever could

Why Live Sports Dominate Streaming and Audio Is Thriving with Sports Talk Radio Host Ari Temkin

As streaming giants compete for live sports rights, audio platforms capitalize on the devoted fan base that craves constant analysis and commentary

What is the Craziest Thing Your Business Has Ever Done?

A minor league baseball team's unconventional uniform choice became a marketing masterstroke that demonstrated how absurdity can drive authentic engagement

Larry Kirshbaum’s Formula to Thrive in the Publishing Industry: Forge Ahead with Authentic Relationships, Powerful Brand Building, and Masterful Multi-Platform Storytelling

Success in modern publishing hinges on building genuine connections while mastering the art of reaching audiences across every available platform

Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners

A strategic identity shift signals how unified commerce platforms are reshaping relationships between brands, retailers, and distribution networks

Lights, Camera and Lunch with Diana

A family's generational recipe proves that the most powerful brand stories are built on tradition, not trends

Lights, Camera and Lunch with Kristin

A creative professional shares how simple, unscripted moments build genuine connections with audiences in today's personality-driven brand landscape

Branding Battles & Billion-Dollar Deals: The WWE-Netflix Partnership and the Future of Trademarks

A blockbuster streaming deal reveals how intellectual property rights are reshaping negotiations in sports and entertainment

Partner Marketing Builder – Mastering Verizon’s Branding Guidelines

Partners collaborating with the telecom giant must navigate strict branding requirements to maintain co-brand integrity and avoid costly compliance issues

Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B

Professional wrestlers and B2B marketers both succeed by mastering the art of storytelling and building compelling personal brands

Island Booth Reactions

Attendees reveal what draws them to an experiential booth that transforms event engagement into memorable moments

The Real Secret to Podcasting Success with Jeremy Slate

Authentic storytelling and genuine connections matter far more than the microphone you're using

Amplify Your Voice: How Anyone Can Become an Author, Podcaster, or Educator of Digital Content with Dennis Yu

Content creators no longer need traditional gatekeepers to share their expertise and reach global audiences