B2b Technology

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market

Sales enablement is having a moment—and for good reason. As organizations grow more global, product portfolios expand through acquisition, and AI tools flood the market, sales teams are under pressure to ramp faster, stay consistent, and sell smarter. Effective sales enablement can improve win rates and shorten sales cycles, yet many companies still struggle…

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

From Marketing Automation to Autonomous AI Marketing

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, an advisory firm that partners with marketing leaders to adopt AI responsibly and strategically, sits down with Philip Lakin, Head of Enterprise Innovation at Zapier. The conversation dives into how marketing teams are shifting from basic automation to fully autonomous, AI-driven…

AMAG’s Customer-Obsessed Culture Built on Teamwork, Trust, and Impact

A customer-obsessed approach requires internal alignment around shared values and empowered teams working toward a common goal

Applied Digital Investor Day Interview: Bold Vision, Proven Execution

The company's track record of delivering on promises gives investors confidence that its most ambitious plans are actually achievable

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle

Marketing AI Adoption in B2B Enterprises

Enterprise marketers reveal the operational hurdles and strategic breakthroughs behind scaling AI across large organizations

GBX: Smart Solutions for Business Expansion

Companies expanding into new markets can unify their marketing, technology, and strategy through a single integrated platform

Navigating the AI Wave in Event Technology

Event planners and attendees alike are discovering new efficiencies and personalized experiences as artificial intelligence reshapes how large-scale gatherings

How to Champion AI in Marketing

Marketing leaders who embrace AI early can drive organizational transformation and measurable business impact across their teams

Practical Tips for Adopting AI in Marketing

Marketing leaders can harness AI's potential by starting with practical implementation strategies rather than waiting for perfect solutions

The Future of Digital Experiences: AI’s Role in CMS and DXP

AI is fundamentally reshaping how brands create, manage and deliver personalized content at scale

AI Adoption in Marketing Ensuring Ethics and Privacy

Marketing leaders face mounting pressure to harness AI responsibly while safeguarding customer data in an increasingly regulated landscape

AI Accelerators Enhance Computational Might Across Industries; Innovation and Open Standards Key for Adoption

Businesses accelerating AI adoption face a critical choice between proprietary solutions and open standards that could determine their competitive edge

The Impact of AI on Marketing Careers

Marketing professionals are navigating a fundamental shift in how skills, roles, and career trajectories are being redefined by intelligent automation

Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners

A strategic identity shift signals how unified commerce platforms are reshaping relationships between brands, retailers, and distribution networks

Launch Sites, Rocket Tech, Tourism: Drivers of the Space Economy Making Headway in 2024

Beyond rockets and satellites, commercialization and orbital tourism are reshaping the economics of space exploration this year

AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies

AI-powered conversational tools are transforming how marketers engage customers and streamline operations at scale

Mark Lavorgna outlines how Verizon is better supporting our partners

The telecom giant is reshaping its partner ecosystem with targeted investments in skills development and customized go-to-market resources

Navigating the New Era of B2B Talent Acquisition and Retention

Businesses are leveraging data analytics and automation to fundamentally reshape how they attract and keep skilled workers in competitive markets

AI in Marketing: Embracing its Unstoppable Power

Marketers who ignore AI adoption risk falling behind as the technology transforms into a $107.5 billion industry by 2028

Partner Marketing Builder – Mastering Verizon’s Branding Guidelines

Partners collaborating with the telecom giant must navigate strict branding requirements to maintain co-brand integrity and avoid costly compliance issues

Breaking Down the Impact of Consumer Preferences on B2B Technology

Consumer expectations shaped by e-commerce are forcing B2B technology companies to rethink their entire business model

AI is Revolutionizing Event Technology in Ways That Will Transform How Attendees Experience Future Events

Artificial intelligence is fundamentally reshaping how event organizers personalize attendee experiences and drive measurable business outcomes

Exploring the Impact of AI in MarTech

Marketing leaders are racing to understand how artificial intelligence is fundamentally reshaping their technology stacks and workflows

Icom Partners with EPCOM for Expansion in the US Market

A strategic alliance enables a radio communications leader to strengthen its distribution footprint across America's competitive marketplace

Interview with Tom Longley – Sales Director at Somerford Associates UK

A sales leader shares how specialized browsing technology transformed his team's approach to client engagement and productivity