B2b Sales Technology

Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market

Sales enablement is having a moment—and for good reason. As organizations grow more global, product portfolios expand through acquisition, and AI tools flood the market, sales teams are under pressure to ramp faster, stay consistent, and sell smarter. Effective sales enablement can improve win rates and shorten sales cycles, yet many companies still struggle…

Mark Lavorgna outlines how Verizon is better supporting our partners

The telecom giant is reshaping its partner ecosystem with targeted investments in skills development and customized go-to-market resources

Interview with Tom Longley – Sales Director at Somerford Associates UK

A sales leader shares how specialized browsing technology transformed his team's approach to client engagement and productivity