B2b Sales Strategy

Get Vertical! Growing with Sales for Success

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market

Sales enablement is having a moment—and for good reason. As organizations grow more global, product portfolios expand through acquisition, and AI tools flood the market, sales teams are under pressure to ramp faster, stay consistent, and sell smarter. Effective sales enablement can improve win rates and shorten sales cycles, yet many companies still struggle…

Sales Career Playbook: Build Trust, Not Just Pipelines

In this episode of Professional Quotient (PQ), host Jason Winningham sits down with Katie Steinberg, Director of Growth at MarketScale, for a candid conversation packed with practical sales career advice, focusing on what really drives success in B2B sales beyond cold calls and quotas. Katie’s approach to sales is refreshingly human. She prioritizes listening…

UGC & Sales: The Power of Authenticity

Authentic customer stories outperform traditional sales tactics by building trust faster than any corporate messaging ever could

The Framework Series – Episode 4: RED Marketing

Brands that master relevant, engaging, and distinct messaging outpace competitors by more than double in revenue growth

AI Sales and Marketing Tools Are Changing the Game But Are They Helping?

Heavy investment in AI tools hasn't translated to better decision-making, with analytics influencing only half of marketing choices despite unprecedented data a

How AI is Changing Prospecting for Sales and Marketing Teams

Machine learning tools are automating prospect research and boosting appointment rates by up to 50% for forward-thinking sales organizations

Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales

The fusion of creative storytelling and authentic delivery is reshaping how B2B sales teams connect with prospects and close deals

Mark Lavorgna outlines how Verizon is better supporting our partners

The telecom giant is reshaping its partner ecosystem with targeted investments in skills development and customized go-to-market resources

Verizon Leaders: Unlocking Connectivity with the Verizon Partner Network

Industry leaders reveal how strategic partnerships are reshaping telecom solutions in an increasingly connected world