B2b Marketing Technology

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

From Marketing Automation to Autonomous AI Marketing

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, an advisory firm that partners with marketing leaders to adopt AI responsibly and strategically, sits down with Philip Lakin, Head of Enterprise Innovation at Zapier. The conversation dives into how marketing teams are shifting from basic automation to fully autonomous, AI-driven…

Applied Digital Investor Day Interview: Bold Vision, Proven Execution

The company's track record of delivering on promises gives investors confidence that its most ambitious plans are actually achievable

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle

Marketing AI Adoption in B2B Enterprises

Enterprise marketers reveal the operational hurdles and strategic breakthroughs behind scaling AI across large organizations

GBX: Smart Solutions for Business Expansion

Companies expanding into new markets can unify their marketing, technology, and strategy through a single integrated platform

Navigating the AI Wave in Event Technology

Event planners and attendees alike are discovering new efficiencies and personalized experiences as artificial intelligence reshapes how large-scale gatherings

How to Champion AI in Marketing

Marketing leaders who embrace AI early can drive organizational transformation and measurable business impact across their teams

Practical Tips for Adopting AI in Marketing

Marketing leaders can harness AI's potential by starting with practical implementation strategies rather than waiting for perfect solutions

The Future of Digital Experiences: AI’s Role in CMS and DXP

AI is fundamentally reshaping how brands create, manage and deliver personalized content at scale

AI Adoption in Marketing Ensuring Ethics and Privacy

Marketing leaders face mounting pressure to harness AI responsibly while safeguarding customer data in an increasingly regulated landscape

The Impact of AI on Marketing Careers

Marketing professionals are navigating a fundamental shift in how skills, roles, and career trajectories are being redefined by intelligent automation

Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners

A strategic identity shift signals how unified commerce platforms are reshaping relationships between brands, retailers, and distribution networks

AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies

AI-powered conversational tools are transforming how marketers engage customers and streamline operations at scale

AI in Marketing: Embracing its Unstoppable Power

Marketers who ignore AI adoption risk falling behind as the technology transforms into a $107.5 billion industry by 2028

Partner Marketing Builder – Mastering Verizon’s Branding Guidelines

Partners collaborating with the telecom giant must navigate strict branding requirements to maintain co-brand integrity and avoid costly compliance issues

AI is Revolutionizing Event Technology in Ways That Will Transform How Attendees Experience Future Events

Artificial intelligence is fundamentally reshaping how event organizers personalize attendee experiences and drive measurable business outcomes

Exploring the Impact of AI in MarTech

Marketing leaders are racing to understand how artificial intelligence is fundamentally reshaping their technology stacks and workflows