Professional AV · Topic
B2b Marketing Leadership
7 articles from Professional AV practitioners
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…
Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond
In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…
Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder
A three-decade marketing veteran reveals how to build a thriving agency by blending AI innovation with genuine human relationships
Salute to Joe Geloso: The Reddy Ice Legend
A decades-long career in ice distribution built a legacy of unwavering reliability and respect across the entire organization
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle
On the “Nice” List
Cara Conner's multifaceted leadership at PBS Radiology demonstrates how operational excellence drives visibility in competitive healthcare markets
Introducing the While You Were Working Podcast
Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities