Av Industry Trends

Get Vertical! Growing with Sales for Success

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

Organizations are shifting hiring priorities as AI adoption accelerates, favoring permanent staff over contingent workers

Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client

Outside perspective and cross-industry insight are becoming more valuable to organizations than project delivery alone

Human Creativity in the Frame: Bradley Lanphear on Art, AI, and Staying Creative

AI-generated content is becoming the norm as budgets tighten and deadlines shrink, leaving less room for slow, intentional craftsmanship and true human creativity. In today’s economy, the challenge isn’t just keeping up—it’s standing out. For filmmakers and visual artists, the pressure to prioritize speed over soul is growing. But what does it take to…

How AV Integrators Can Face the Challenge of Scaling Their Services

Growing demand for AV integration services is straining profitability as integrators struggle to scale operations efficiently

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

An Industry Guide for ISE 2025 and Beyond

The Pro AV industry gathers to shape 2025's technology priorities, from AI integration to immersive experiences

Taking Stock of the Private Aviation Market: A Broader Customer Base in a Post-Pandemic World

Demand for private travel has expanded beyond wealthy elites, reshaping the industry's growth trajectory and customer expectations

Would you rather?

Travelers reveal surprising preferences that expose shifting expectations in an increasingly automated hospitality landscape

Game-Changing High Capacity Mic Racks!

Audio professionals can now manage over 1600 wireless microphone channels from a single compact case

Experts Talk: What to Expect From Emerging Vertical Markets and InfoComm 2024

Industry leaders share what's driving innovation across professional audiovisual markets heading into the year's largest trade show

Enhanced Operator Experience in 2024’s Evolving Control Room Environments Means Make the Space Ergonomic and the Technology Flexible & Reliable

Human factors and thoughtful design are becoming critical differentiators for control room effectiveness and operational safety

Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation

Without widespread consumer understanding of EV benefits, U.S. manufacturers risk ceding global market leadership to international competitors

Previewing Each Stop at the 2024 E4 Experience with Rob Voorhees of Exertis Almo

Industry leaders gather across the nation to explore cutting-edge AV innovations and network with peers shaping the future of Pro AV

Powering Growth with Strong Partnerships: Aurora & AV Consultants

Industry leaders reveal how strategic partnerships and open-platform innovation are reshaping AV control solutions in 2024

Dive into the Future of Sports and Hospitality: AJ Krow Unleashes a Game-Changing Podcast Experience with Krow Knows

Industry leaders reveal the hidden connections reshaping sports, media, and hospitality through authentic conversations

2024 Supply Chain Trends: Revolutionizing Avionics

Digital transformation and AI are becoming essential tools for aviation suppliers navigating unprecedented supply chain complexity

Which Key Pro AV Market Verticals Will Fuel the Growth Engine in 2024?

Several audiovisual market segments are positioned to reverse last year's sluggish momentum and drive meaningful recovery throughout 2024

Rise in AV Market Advancements Will Lead to More Critical Control Room Concerns

As control rooms adopt cutting-edge AV systems, operators face mounting complexity that demands smarter management strategies to maintain efficiency

Bridging the Gap Between the Commercial and Residential Audio Communities

A household audio leader expands its reach into commercial spaces by leveraging consumer trust and innovation

Understanding Digital Signage in Enterprise Settings

Enterprise leaders are discovering how AI-powered personalization transforms static displays into strategic communication tools

The Impact of “As a Service” Models in the Pro AV Channel

Recurring revenue models are reshaping how integrators, vendors, and customers approach technology investments in professional audiovisual systems