Professional AV · Topic
Authenticity In Marketing
4 articles from Professional AV practitioners
How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…
AI and The Future of Video Storytelling
Marketers are discovering how AI tools can streamline video production while maintaining the human connection audiences crave
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
Human brands must balance AI efficiency with genuine storytelling to cut through the noise and build meaningful audience connections
Lights, Camera and Lunch with Kristin
A creative professional shares how simple, unscripted moments build genuine connections with audiences in today's personality-driven brand landscape