AI in marketing

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond

In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…

Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder

A three-decade marketing veteran reveals how to build a thriving agency by blending AI innovation with genuine human relationships

AI and The Future of Video Storytelling

Marketers are discovering how AI tools can streamline video production while maintaining the human connection audiences crave

The Future of Brand-Agency Dynamic in the Age of AI

As artificial intelligence transforms how brands and agencies collaborate, the winners will be those who balance creative instinct with technological capability

How to Champion AI in Marketing

Marketing leaders who embrace AI early can drive organizational transformation and measurable business impact across their teams

Practical Tips for Adopting AI in Marketing

Marketing leaders can harness AI's potential by starting with practical implementation strategies rather than waiting for perfect solutions

Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners

A strategic identity shift signals how unified commerce platforms are reshaping relationships between brands, retailers, and distribution networks

AI in Marketing: Embracing its Unstoppable Power

Marketers who ignore AI adoption risk falling behind as the technology transforms into a $107.5 billion industry by 2028