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Professional AV · Topic

Ai And Creativity

6 articles from Professional AV practitioners

Human Skills Power Real-World Marketing in the AI Era

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

Ben Thomas·Oct 22, 2025
Human Creativity in the Frame: Bradley Lanphear on Art, AI, and Staying Creative

Human Creativity in the Frame: Bradley Lanphear on Art, AI, and Staying Creative

AI-generated content is becoming the norm as budgets tighten and deadlines shrink, leaving less room for slow, intentional craftsmanship and true human creativity. In today’s economy, the challenge isn’t just keeping up—it’s standing out. For filmmakers and visual artists, the pressure to prioritize speed over soul is growing. But what does it take to…

Jason Winningham·Aug 7, 2025
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

Jason Winningham·Jul 31, 2025
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work

Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work

Human brands must balance AI efficiency with genuine storytelling to cut through the noise and build meaningful audience connections

Daniel Litwin·Jul 11, 2024
Lee Walker’s Successful Journey from Dell to Olive Oil Entrepreneurship is Thanks to Entrepreneurial Imagination

Lee Walker’s Successful Journey from Dell to Olive Oil Entrepreneurship is Thanks to Entrepreneurial Imagination

Founders who survive the startup graveyard share one crucial trait that transcends industry, market timing, and capital availability

Adam Morrisey·Dec 12, 2023
Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry

Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry

Industry leaders are negotiating the terms of AI adoption rather than blocking it outright, signaling long-term acceptance despite current safeguards

Joanna Massey·Nov 19, 2023
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