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U S Market Expansion

6 articles from Marketing Tech practitioners

Demand Gen Report’s 2026 benchmark survey signals revenue attribution has become a governance problem, not a dashboard problem

Demand Gen Report’s 2026 benchmark survey signals revenue attribution has become a governance problem, not a dashboard problem

Demand Gen Report’s 2026 benchmark survey focuses on sourced revenue, influenced pipeline and expansion. Ops teams should treat attribution as a shared data sta

MarketScale Newsroom·Aug 13, 2026
Passionfroot raises $15M Series A to bring its B2B creator marketplace to the US

Passionfroot raises $15M Series A to bring its B2B creator marketplace to the US

Berlin-based Passionfroot has closed a $15M Series A led by Insight Partners to connect B2B brands with specialist creators and expand into the US market.

MarketScale Newsroom·Aug 11, 2026
Insight Partners backs Passionfroot's $15M Series A to bring B2B creator marketing to the US

Insight Partners backs Passionfroot's $15M Series A to bring B2B creator marketing to the US

Berlin-based Passionfroot closes a $15M Series A led by Insight Partners to open US and Brazil offices as B2B brands turn to creators for AI-era brand building.

MarketScale Newsroom·Aug 10, 2026
Passionfroot raises $15M Series A to bring its B2B creator marketplace to the US

Passionfroot raises $15M Series A to bring its B2B creator marketplace to the US

Insight Partners leads Passionfroot's $15M Series A as the Berlin startup opens a New York office and bets on B2B creator marketing's US expansion.

MarketScale Newsroom·Aug 10, 2026
Passionfroot closes $15M Series A to bring its B2B creator marketplace to the U.S.

Passionfroot closes $15M Series A to bring its B2B creator marketplace to the U.S.

Berlin-based Passionfroot raised $15M led by Insight Partners to expand its B2B creator marketplace to the U.S. and Brazil, betting on creators as AI reshapes b

MarketScale Newsroom·Aug 6, 2026
Cohen & Steers names former American Century CMO Erik Schneberger to lead global marketing push

Cohen & Steers names former American Century CMO Erik Schneberger to lead global marketing push

Cohen & Steers taps Erik Schneberger, ex-CMO of American Century Investments, as its new EVP and Chief Marketing Officer to drive global brand expansion.

MarketScale Newsroom·Jul 29, 2026
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