Technology In Marketing

Cotswold Outdoor Group expands its retail media strategy into stores with Broadsign and IUF

Cotswold Outdoor Group's in-store network with Broadsign and IUF has 149 displays across 23 stores. A HOKA campaign saw a 13% lift in units sold per store.

BadRep launches MCP access to 40,000-email research archive on Oct. 6

BadRep Emails launches MCP access to its 40,000-email archive from 2,000+ brands, letting AI clients research campaigns for $29 a month.

Brands Can Now Work With Snapchat Creators on Collabstr to Reach Gen Z and Millennials

Brands can now search, hire and manage Snapchat creators on Collabstr, with Snapchat metrics, fixed rates and escrow.

ZoomInfo Agent Teams now available, no new contract required

A day after announcing its DoubleO.ai deal, ZoomInfo made Agent Teams available in GTM Studio. What the plays do and what to test first.

Report: 9% of bank and credit union marketing teams use AI agents that can act

Cornerstone Advisors finds 63% of bank and credit union marketers use AI to write. Four-to-six-week compliance reviews still set the pace.

Uniphore's new Marketing AI builds a small AI model for every customer

Uniphore's Marketing AI gives each customer a fine-tuned small language model, simulates campaigns before spend, and runs on premises if needed.

Outreach earns 5 out of 5 in 15 of 22 Forrester Wave criteria

Outreach scored 5 on 15 of 22 criteria in Forrester's Q3 2026 revenue orchestration Wave. Several of those marks grade what happens after the demo.

Oracle’s 14th Gartner Leader nod and its AI plan to keep Eloqua running

Oracle says it was named a Leader in Gartner's 2026 B2B marketing automation report. Its roadmap adds AI to Eloqua without replacing live campaigns.

Salesforce and HubSpot are taking CRM updates out of the CRM screen

Salesforce, HubSpot, Zeotap and Zendesk are pushing CRM data into AI agents and collaboration tools. The customer record now has more editors.

Retailers need a separate Performance Max campaign for Google's new local shopper setting

Google's Local Customer Optimization won't run on feed-based Performance Max campaigns, and Store Sales lands in Data Manager at the end of September.

CMO Tenure Ticks Up as B2B Marketing Adopts AI

Spencer Stuart finds Fortune 500 CMO tenure edged up in 2024, while Forrester reports wide AI tool adoption alongside gaps in strategy and measurement.

2026 CMO Survey: Talent Rivals Tech as Growth Driver

Deloitte's 35th CMO Survey finds marketing leaders split evenly between talent and technology as the top driver of revenue growth, amid economic caution.

OpenAI and Meta Take Separate Paths to Automating Marketing

OpenAI is building ChatGPT into a marketing workspace and ad channel, while Meta continues automating ad buying. Here's what each has said so far.

Google Ads Adds AI Dashboards and In-Store Sales Tools

Google Ads rolled out prompt-based AI dashboards and new in-store sales measurement tools in early September 2026, per Search Engine Land.

15,505 martech tools later, the fight is over who controls orchestration

As martech tool growth flattens, vendors are racing to own the orchestration layer that decides the next action for every customer across channels.

CDPs are still getting budget, but the architecture around them is shifting toward the warehouse

CDP spending is rising, but operations teams are rewriting specs around warehouse-native, zero-copy activation and consent controls.

Adobe pitches one dashboard to cut marketing handoffs as marketers brace for 5x content demand

Adobe’s GenStudio updates target fewer handoffs by bringing Workfront, Frame.io, and activation partners closer to a single dashboard as Adobe says content dema

100% of revenue leaders say they use AI, but most can’t prove it pays off

Salesloft’s 500-leader benchmark finds universal AI use in revenue teams, yet only 20.6% call it production-ready. The bottleneck is data quality and workflow f

80% of CMOs already use genAI, but budgets and contracts are still tightening

Surveys from Duke/Deloitte, BCG, and Forrester point to similar pressures: GenAI adoption is rising, while leaders face tighter scrutiny on spending and executi

Consumption-based martech is bringing surprise AI bills to CMO budgets

Gartner data show CMOs put 15.3% of budgets into AI, but only 30% can scale. Usage-based martech is rising, and half of adopters keep renegotiating.

Forrester says $1M B2B deals are going self-serve, and alignment breaks first

Forrester expects most $1M+ B2B transactions to run through digital self-serve in 2025. Influ2 data suggests sales and marketing hand-offs still miss high-inten

100% of revenue teams say they use AI, but only 20.6% can show measurable results

Salesloft’s benchmark shows universal AI use in revenue orgs, yet most can’t tie it to measurable outcomes. The same gap is showing up in healthcare revenue cyc

Nearly 3 in 4 companies put RevOps in the C-suite, but 89% still lack goals

Salesloft and Wakefield found 73% of firms now have a C-suite RevOps role. Nearly all see AI ROI, yet strategic mandates and metrics are still muddy.

Marketing teams are buying AI before they can govern it

Benchmarks from The CMO Survey, Forrester, and CMI show AI rising on budget lists while governance and fundamentals lag. Plan for measurement, data, and workflo

AI is everywhere in marketing, but data and hiring plans still lag

New 2026 research from HubSpot, Demand Gen Report, and the AMA shows AI adoption is near-universal. The harder work is governance: data visibility, brand qualit

Jasper moves marketers from chat to a shared workspace with Canvas and Agents

Jasper’s Canvas and marketing-specific Agents aim to automate SEO, research, and personalization with brand guardrails.

Optimizely shifts marketing AI RFPs from model selection to task fit

Optimizely launched post-trained marketing models and “Virtual Teammates,” as its own research shows teams still lack cookieless and first-party plans.

Canva’s AI marketing push is running into “AI slop” governance

Canva’s 2026 survey data and its World Tour playbook point to the same ops shift: scale creative with AI, but prove it’s human-led.

AI agent evaluation is becoming the production gate

As AI agents spread across marketing and service, enterprises are buying measurement, not magic: 3CLogic scores 100% of voice-AI calls, while AI visibility work

Marketing AI budgets hit 15.3%, but most teams can’t trust the data yet

Gartner reports CMOs are directing 15.3% of marketing budgets to AI in 2026, yet only 30% say they are ready to scale. The bigger hurdle is getting data in orde