Sales Strategies

ZoomInfo Agent Teams now available, no new contract required

A day after announcing its DoubleO.ai deal, ZoomInfo made Agent Teams available in GTM Studio. What the plays do and what to test first.

First-meeting conversion is emerging as the new unit cost in B2B pipeline

AI is making it cheaper to book meetings. The operational bottleneck is converting those meetings into qualified opportunities, and measuring that conversion ra

Demand Gen Report’s 2026 benchmark survey push puts lead SLAs back in the procurement lane for RevOps teams

Demand Gen Report opened its 2026 Demand Gen Benchmark Survey on sales and marketing alignment, spotlighting shared metrics and formal lead SLAs that increasing

Reddit’s 514.6 million weekly users won’t fix B2B pipeline, but it can fix the message that makes every channel convert

Reddit’s growth into mainstream media plans is real, but the operational win for B2B teams is using subreddits as a live feed of buyer language, objections, and

First-meeting conversion is emerging as a measurable cost lever in B2B sales, and Revenue Growth Agent wants it on the dashboard

A PR Newswire release points to a simple unit-economics problem: buying more meetings can be wasteful if first-call conversion isn’t tracked and improved.

AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig

B2B demand gen leaders are ditching MQL volume for sourced revenue and influenced pipeline in 2026

Demand Gen Report's 2026 benchmark survey shows B2B marketing teams replacing vanity metrics with revenue attribution, AI workflows, and shared sales goals.

Global ecommerce is on track to top $4 trillion, and enterprise operators are still leaving conversion points on the table

Ecommerce is closing in on $4 trillion in global sales, but the real story for enterprise operators is where margin and conversion are being won or lost.

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

Clari + Salesloft embeds conversation intelligence directly into revenue execution, targeting the 87% of businesses that missed 2025 revenue goals

Clari + Salesloft launches Conversation Intelligence to turn buyer signals into real-time revenue actions, targeting the 87% of businesses that missed 2025 goal

Webinar benchmarks show B2B buyers are decided before vendors call

Future B2B's 2026 Webinar Benchmark report, drawn from 517 webinars and 151,902 registrations, shows webinars remain a top-of-funnel priority.

Content marketing's eight levers: what the research says about digital brand engagement and sales

A peer-reviewed study breaks down eight content marketing drivers that convert online engagement into measurable sales for digital brands.