Sales Pipeline

Most B2B ABM programs fail before the first campaign goes live

Demand Gen Report's 2026 benchmark survey reveals B2B teams are abandoning MQL volume in favor of pipeline quality metrics that sales will actually act on.

Most B2B ABM programs fail before the first campaign goes live, and the 2026 benchmark data is about to prove it

B2B demand gen teams are abandoning MQL volume as the primary success metric, with lead quality and pipeline conversion now driving how marketers defend spend.

AI-assisted buying is flooding B2B pipelines with noise, and most marketing agencies are making it worse

AI tools are reshaping how B2B buyers research and shortlist vendors, but most AI marketing agencies still optimize for demo polish over pipeline accountability

Account intelligence platforms are closing the last mile between ad engagement and sales action

Demandbase integrates with DemandWorks for automated pipeline activation, while 6sense launches AI-Recommended Leads to hand CRM-ready contacts to sales in minu

Most B2B ABM programs fail at execution, not strategy. Two 2026 approaches show why

Multiply's 10 Min ABM and B2BMX 2026 sessions from Salesforce and WordPress VIP reveal a shared diagnosis: AI execution gaps are killing B2B pipeline.

Terret Nexus collapses the AI-to-revenue gap from 12 months to 48 hours

Terret's new Nexus platform autonomously diagnoses and fixes broken sales pipelines, promising $7.5M–$8M in annual economic impact per enterprise team.