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Marketing Tech · Topic

Sales Efficiency

5 articles from Marketing Tech practitioners

100% of revenue leaders say they use AI, but most can’t prove it pays off

Salesloft’s 500-leader benchmark finds universal AI use in revenue teams, yet only 20.6% call it production-ready. The bottleneck is data quality and workflow f

MarketScale Newsroom·Sep 6, 2026
ABM automation is getting down to 10 minutes, but revenue still hinges on a 5-minute handoff

ABM automation is getting down to 10 minutes, but revenue still hinges on a 5-minute handoff

Multiply’s “10 Min ABM” promise speeds campaign launches, but MarTech data shows response-time and context in the marketing-to-sales handoff still decides wheth

MarketScale Newsroom·Aug 21, 2026
AI can launch ABM ads in minutes, but opportunity definitions still decide whether sales trusts the handoff

AI can launch ABM ads in minutes, but opportunity definitions still decide whether sales trusts the handoff

Multiply’s 10 Min ABM speeds account-based advertising, but INFUSE data shows stakeholder alignment is still the biggest buyer-side drag. Ops needs shared trigg

MarketScale Newsroom·Aug 20, 2026
First-meeting conversion is emerging as a measurable cost lever in B2B sales, and Revenue Growth Agent wants it on the dashboard

First-meeting conversion is emerging as a measurable cost lever in B2B sales, and Revenue Growth Agent wants it on the dashboard

A PR Newswire release points to a simple unit-economics problem: buying more meetings can be wasteful if first-call conversion isn’t tracked and improved.

MarketScale Newsroom·Aug 19, 2026
Glean expands its sales connector ecosystem to unify fragmented revenue team data in one governed AI layer

Glean expands its sales connector ecosystem to unify fragmented revenue team data in one governed AI layer

Glean's new native connectors bring Clari, Salesloft, Crayon, Fathom, and others into one permission-aware AI experience for enterprise revenue teams.

MarketScale Newsroom·Jul 29, 2026
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