Revenue Technology

Outreach earns 5 out of 5 in 15 of 22 Forrester Wave criteria

Outreach scored 5 on 15 of 22 criteria in Forrester's Q3 2026 revenue orchestration Wave. Several of those marks grade what happens after the demo.

2026 CMO Survey: Talent Rivals Tech as Growth Driver

Deloitte's 35th CMO Survey finds marketing leaders split evenly between talent and technology as the top driver of revenue growth, amid economic caution.

100% of revenue leaders say they use AI, but most can’t prove it pays off

Salesloft’s 500-leader benchmark finds universal AI use in revenue teams, yet only 20.6% call it production-ready. The bottleneck is data quality and workflow f

100% of revenue teams say they use AI, but only 20.6% can show measurable results

Salesloft’s benchmark shows universal AI use in revenue orgs, yet most can’t tie it to measurable outcomes. The same gap is showing up in healthcare revenue cyc

Nearly 3 in 4 companies put RevOps in the C-suite, but 89% still lack goals

Salesloft and Wakefield found 73% of firms now have a C-suite RevOps role. Nearly all see AI ROI, yet strategic mandates and metrics are still muddy.

Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is using Microsoft Marketplace distribution and new agentic-workflow messaging to move Revenue AI into governed, IT-owned systems, not rep-installed tools.

GTM singularity is forcing RevOps teams to audit how AI intermediaries describe their products

Forrester’s “GTM singularity” framing is showing up as a concrete ops problem: AI tools are shaping shortlists and even negotiations, pushing RevOps to treat “A

First-meeting conversion is becoming the metric that decides whether AI prospecting spend pays off

Revenue Growth Agent is pushing “first meeting to qualified opportunity” conversion as the control metric for AI-scaled outbound and SDR meeting volume.

AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig

Agentforce closes $2.7 million in revenue for SaaStr with a 72% email open rate

SaaStr's Agentforce deployment turned warm leads into $2.7M in closed revenue and $3.5M in nurtured pipeline, with outreach emails hitting a 72% open rate.

Zoom Revenue Accelerator now delivers AI guidance before, during, and after every sales call

Zoom's ZRA update adds Sales Roleplay, Sales Assist, and Ask ZRA in new Essentials and Premium tiers, moving from conversation intelligence to revenue action.

Listrak launches identity-driven website personalization and lands Rapala USA as a cross-channel client

Listrak expands its Experience Builder platform with onsite personalization tools and signs Rapala USA, which posted 144% year-over-year SMS revenue growth on t

Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft launched Conversation Intelligence on July 14 while Glean expanded its sales connector ecosystem to include both platforms, targeting the 87%

Three martech moves reshaping how enterprise teams buy, automate, and engage in 2026

Outreach, Tenon, and Sprinklr each dropped significant product news on July 16, here's what it means for revenue ops, IT, and CX teams.