Marketing Technology

Demand Gen Report’s 2026 benchmark survey signals revenue attribution has become a governance problem, not a dashboard problem

Demand Gen Report’s 2026 benchmark survey focuses on sourced revenue, influenced pipeline and expansion. Ops teams should treat attribution as a shared data sta

AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program

LinkedIn Economic Graph data shows demand for AI-literate marketers has risen 113% year-over-year, yet only 4% of marketers have added AI skills to their profil

Jasper names a new CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO, signaling a push for disciplined scale as AI operationalization replaces pilots.

Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a push to scale its marketing agents platform across the Fortune 500.

Passionfroot raises $15M Series A to bring its B2B creator marketplace to the US

Berlin-based Passionfroot has closed a $15M Series A led by Insight Partners to connect B2B brands with specialist creators and expand into the US market.

Agentforce closes $2.7 million in revenue for SaaStr with a 72% email open rate

SaaStr's Agentforce deployment turned warm leads into $2.7M in closed revenue and $3.5M in nurtured pipeline, with outreach emails hitting a 72% open rate.

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

ABM platforms are closing the last-mile gap between account signals and sales-ready contacts

Demandbase integrates with DemandWorks while 6sense rolls out AI-Recommended Leads, both targeting the same enterprise pain point: account intelligence that nev

CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.

Vereigen Media bets on buying-committee ABM as 56% of B2B teams name new account acquisition their top goal

Vereigen Media expands ABM services to target entire buying committees, as new benchmark data shows ABM is now a core B2B growth engine.

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

ECN's ABM Matcher brings account-based targeting to office DOOH for the first time

ECN launched ABM Matcher, letting B2B advertisers upload target account lists and match them against office DOOH audiences across the UK, France, and Germany.

OpenAI adds AppsFlyer attribution to ChatGPT ads as publishers begin blocking Google's crawler

OpenAI integrates AppsFlyer for in-app ad measurement while Cloudflare's default crawler block puts publisher access to Google Search at risk.

Zoom Revenue Accelerator now delivers AI guidance before, during, and after every sales call

Zoom's ZRA update adds Sales Roleplay, Sales Assist, and Ask ZRA in new Essentials and Premium tiers, moving from conversation intelligence to revenue action.

CTM closes the ChatGPT ad attribution gap with native OpenAI integration

CTM now connects ChatGPT ad campaigns to phone call conversions, giving performance marketers closed-loop attribution on OpenAI's ad channel for the first time.

Earned media stops paying off the moment it's filed away, and AI-assisted repurposing is changing that

PR teams are leaving pipeline on the table by treating media placements as one-time wins. AI repurposing and attribution tools are closing the gap.

CapCut earns back-to-back Software Experts recognitions for AI-powered content and design production

Software Experts named CapCut a top AI marketing and design platform in July 2026, citing its unified creative workspace and Seedream 5.0 integration.

B2B marketing teams face their hardest budget-allocation test yet as AI, ABM, and intent data all compete for the same dollar

Demand Gen Report's 2026 benchmark survey is open now, asking where B2B marketing budgets are really flowing across ABM, content, intent data, and AI.

Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it

Alphabet's Q2 2026 earnings reveal an AI-rebuilt marketing stack. Here's what enterprise operators need to act on now.

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.

Klaviyo's new Social Marketing product connects social engagement directly to CRM profiles

Klaviyo Social Marketing, now generally available, pulls social signals into its B2C CRM so brands can convert followers into subscribers and unify omnichannel

Cvent commits $1 billion to AI-powered event tech as new research shows 70% of planners say live events matter more in an AI-saturated world

Cvent unveils 70+ product innovations at CONNECT 2026, launches a new research center, and backs both with a $1B product investment.

ECN's ABM Matcher brings account-based targeting to office DOOH for the first time

ECN launched ABM Matcher, letting B2B advertisers match their target account lists against premium office DOOH audiences across the UK, France, and Germany.

CTM brings closed-loop attribution to ChatGPT advertising with native OpenAI Ads integration

CTM launches a native OpenAI Ads integration and AskCTM agent, giving performance marketers the same closed-loop call attribution for ChatGPT campaigns they alr

B2B marketers with full data control beat peers on goal attainment by more than 2x, Anteriad research finds

Anteriad's 2026 B2B Marketing Edge report and Zig.ai's new AI agent launch signal that data control and automation are separating B2B winners.

RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows

RainFocus adds two Adobe Experience Manager integrations to automate session data sync and enforce brand governance across global event programs.

Informa TechTarget's Portal platform wins 2026 CODiE Award as BrightTALK earns global event platform leadership ranking

Informa TechTarget's Portal wins the 2026 CODiE Best Data Analytics Solution award while BrightTALK is named a Leader in QKS Group's global EExP SPARK Matrix.

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus launches two Adobe Experience Manager integrations that sync event session, speaker, and exhibitor data into AEM and enforce brand governance across g

Autonomous marketing tools are multiplying, but the skills gap running them is widening

Shopify, 6sense, and dozens of vendors are shipping agentic martech in 2026, even as research shows marketing orgs lack the readiness to use it well.