marketing technology

Cotswold Outdoor Group expands its retail media strategy into stores with Broadsign and IUF

Cotswold Outdoor Group's in-store network with Broadsign and IUF has 149 displays across 23 stores. A HOKA campaign saw a 13% lift in units sold per store.

BadRep launches MCP access to 40,000-email research archive on Oct. 6

BadRep Emails launches MCP access to its 40,000-email archive from 2,000+ brands, letting AI clients research campaigns for $29 a month.

Brands Can Now Work With Snapchat Creators on Collabstr to Reach Gen Z and Millennials

Brands can now search, hire and manage Snapchat creators on Collabstr, with Snapchat metrics, fixed rates and escrow.

ZoomInfo Agent Teams now available, no new contract required

A day after announcing its DoubleO.ai deal, ZoomInfo made Agent Teams available in GTM Studio. What the plays do and what to test first.

Uniphore's new Marketing AI builds a small AI model for every customer

Uniphore's Marketing AI gives each customer a fine-tuned small language model, simulates campaigns before spend, and runs on premises if needed.

Oracle’s 14th Gartner Leader nod and its AI plan to keep Eloqua running

Oracle says it was named a Leader in Gartner's 2026 B2B marketing automation report. Its roadmap adds AI to Eloqua without replacing live campaigns.

Salesforce and HubSpot are taking CRM updates out of the CRM screen

Salesforce, HubSpot, Zeotap and Zendesk are pushing CRM data into AI agents and collaboration tools. The customer record now has more editors.

CMO Tenure Ticks Up as B2B Marketing Adopts AI

Spencer Stuart finds Fortune 500 CMO tenure edged up in 2024, while Forrester reports wide AI tool adoption alongside gaps in strategy and measurement.

15,505 martech tools later, the fight is over who controls orchestration

As martech tool growth flattens, vendors are racing to own the orchestration layer that decides the next action for every customer across channels.

CDPs are still getting budget, but the architecture around them is shifting toward the warehouse

CDP spending is rising, but operations teams are rewriting specs around warehouse-native, zero-copy activation and consent controls.

Adobe pitches one dashboard to cut marketing handoffs as marketers brace for 5x content demand

Adobe’s GenStudio updates target fewer handoffs by bringing Workfront, Frame.io, and activation partners closer to a single dashboard as Adobe says content dema

80% of CMOs already use genAI, but budgets and contracts are still tightening

Surveys from Duke/Deloitte, BCG, and Forrester point to similar pressures: GenAI adoption is rising, while leaders face tighter scrutiny on spending and executi

Nearly 3 in 4 companies put RevOps in the C-suite, but 89% still lack goals

Salesloft and Wakefield found 73% of firms now have a C-suite RevOps role. Nearly all see AI ROI, yet strategic mandates and metrics are still muddy.

Marketing teams are buying AI before they can govern it

Benchmarks from The CMO Survey, Forrester, and CMI show AI rising on budget lists while governance and fundamentals lag. Plan for measurement, data, and workflo

AI is everywhere in marketing, but data and hiring plans still lag

New 2026 research from HubSpot, Demand Gen Report, and the AMA shows AI adoption is near-universal. The harder work is governance: data visibility, brand qualit

Jasper moves marketers from chat to a shared workspace with Canvas and Agents

Jasper’s Canvas and marketing-specific Agents aim to automate SEO, research, and personalization with brand guardrails.

Optimizely shifts marketing AI RFPs from model selection to task fit

Optimizely launched post-trained marketing models and “Virtual Teammates,” as its own research shows teams still lack cookieless and first-party plans.

AI agent evaluation is becoming the production gate

As AI agents spread across marketing and service, enterprises are buying measurement, not magic: 3CLogic scores 100% of voice-AI calls, while AI visibility work

Marketing AI budgets hit 15.3%, but most teams can’t trust the data yet

Gartner reports CMOs are directing 15.3% of marketing budgets to AI in 2026, yet only 30% say they are ready to scale. The bigger hurdle is getting data in orde

Ads are moving into AI assistants, and martech teams are scrambling to track what they do

AI assistants are adding ad units and transactions as vendors ship agent evaluators, AI workflow “OS” tools, and new governance patterns.

Clay is moving intent data into GTM workflows instead of a dashboard

Intentsify’s new Clay integration pushes 1.1T monthly intent signals into GTM workflows, shifting how RevOps teams route, score, and govern outbound.

Insider’s “agentic” pitch is pushing martech buyers onto one platform

Insider is marketing an “agentic” customer engagement platform as enterprises consolidate CDP and messaging tools across 12+ channels.

AI assistants are becoming ad space, and brand rules now control what gets published

As ads move into AI assistants, martech teams are racing to measure visibility and keep AI-written content on-brand.

AI search is pushing marketing, HR and facilities onto one set of AI rules

New AEO guidance, creator briefs, and workplace AI rules are colliding with building analytics. Ops leaders are treating “AI visibility” as a governed system.

Google rebuilt its Ads API Developer Assistant as a global AI coding plugin

Google’s v4.0.0 turns its Google Ads API Developer Assistant into a global plugin for AI coding tools, adding GAQL validation, troubleshooting and live reportin

Klaviyo is buying Agency to add returns, order tracking and AI support to its marketing tools

Klaviyo’s deal for Elias Torres’ Agency signals a shift: AI agents for post‑sale support are becoming a standard line item in ecommerce martech stacks.

Rallio’s RevIntel links franchise marketing to CRM revenue, pushing local teams higher

Rallio added RevIntel to connect local marketing activity to CRM outcomes and revenue, pushing multi-location brands to tighten data integration and conversion

Agency and MSP growth rankings are becoming a procurement filter for AI-era partners

Marketbridge’s 19% gross-income jump and NWN’s 55% three-year growth show buyers are using scale, staffing and retention metrics to shortlist services firms.

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026’s “agentic enterprise” message lands with a practical constraint: AI agents only help CX when they can complete approved work on clean, connecte

Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is using Microsoft Marketplace distribution and new agentic-workflow messaging to move Revenue AI into governed, IT-owned systems, not rep-installed tools.