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30 articles from Marketing Tech practitioners

Agency and MSP growth rankings are becoming a procurement filter for AI-era partners

Agency and MSP growth rankings are becoming a procurement filter for AI-era partners

Marketbridge’s 19% gross-income jump and NWN’s 55% three-year growth show buyers are using scale, staffing and retention metrics to shortlist services firms.

MarketScale Newsroom·Aug 25, 2026
Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner expects IT spending to hit $6.37T in 2026. That infrastructure surge is changing how marketing AI agents get funded, secured, and procured.

MarketScale Newsroom·Aug 24, 2026
Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026’s “agentic enterprise” message lands with a practical constraint: AI agents only help CX when they can complete approved work on clean, connecte

MarketScale Newsroom·Aug 24, 2026
Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is using Microsoft Marketplace distribution and new agentic-workflow messaging to move Revenue AI into governed, IT-owned systems, not rep-installed tools.

MarketScale Newsroom·Aug 23, 2026
Walmart’s 38% ad growth is turning retail media into an operating-margin lever, and procurement teams should treat Connect like a platform, not a channel

Walmart’s 38% ad growth is turning retail media into an operating-margin lever, and procurement teams should treat Connect like a platform, not a channel

Walmart’s Q2 results put retail media, CTV, and Sparky on the same P&L arc. That shifts how brands should spec data, measurement, and CTV buys.

MarketScale Newsroom·Aug 22, 2026
Optimizely’s Forrester Wave leader slot turns “agentic” marketing into an enterprise architecture decision

Optimizely’s Forrester Wave leader slot turns “agentic” marketing into an enterprise architecture decision

Optimizely’s Forrester Wave recognition spotlights a shift: “experience optimization” is being bought as agent-driven workflow plus data architecture, not just

MarketScale Newsroom·Aug 22, 2026
GTM singularity is forcing RevOps teams to audit how AI intermediaries describe their products

GTM singularity is forcing RevOps teams to audit how AI intermediaries describe their products

Forrester’s “GTM singularity” framing is showing up as a concrete ops problem: AI tools are shaping shortlists and even negotiations, pushing RevOps to treat “A

MarketScale Newsroom·Aug 22, 2026
Optimizely’s Forrester Wave Leader rating puts agentic experimentation into 2026 martech RFPs

Optimizely’s Forrester Wave Leader rating puts agentic experimentation into 2026 martech RFPs

Optimizely’s Leader and Customer Favorite marks a practical shift: AI agents are moving into controlled experimentation workflows tied to data platforms.

MarketScale Newsroom·Aug 22, 2026
AI can launch ABM ads in minutes, but opportunity definitions still decide whether sales trusts the handoff

AI can launch ABM ads in minutes, but opportunity definitions still decide whether sales trusts the handoff

Multiply’s 10 Min ABM speeds account-based advertising, but INFUSE data shows stakeholder alignment is still the biggest buyer-side drag. Ops needs shared trigg

MarketScale Newsroom·Aug 20, 2026
First-meeting conversion is becoming the metric that decides whether AI prospecting spend pays off

First-meeting conversion is becoming the metric that decides whether AI prospecting spend pays off

Revenue Growth Agent is pushing “first meeting to qualified opportunity” conversion as the control metric for AI-scaled outbound and SDR meeting volume.

MarketScale Newsroom·Aug 20, 2026
AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig

MarketScale Newsroom·Aug 19, 2026
Forrester’s Q3 2026 Wave puts Optimizely’s agentic experimentation on procurement shortlists

Forrester’s Q3 2026 Wave puts Optimizely’s agentic experimentation on procurement shortlists

Optimizely’s Forrester Wave placement shifts experience optimization buying toward governed, warehouse-native agentic experimentation.

MarketScale Newsroom·Aug 19, 2026
Demand Gen Report’s 2026 benchmark survey turns AI in B2B marketing into an operations problem, not a tooling debate

Demand Gen Report’s 2026 benchmark survey turns AI in B2B marketing into an operations problem, not a tooling debate

Demand Gen Report’s 2026 survey is asking where AI actually produces measurable lift in content, lead scoring, campaign optimization, and orchestration, and whe

MarketScale Newsroom·Aug 19, 2026
OpenAI integrates AppsFlyer into ChatGPT ads, giving brands install and purchase attribution for the first time

OpenAI integrates AppsFlyer into ChatGPT ads, giving brands install and purchase attribution for the first time

OpenAI is partnering with AppsFlyer to bring mobile attribution to ChatGPT ads, letting brands like Grubhub track installs, in-app purchases, and subscriptions.

MarketScale Newsroom·Aug 19, 2026
Google's AI ad labels and content access tensions signal a new compliance reality for enterprise marketers

Google's AI ad labels and content access tensions signal a new compliance reality for enterprise marketers

Google now labels AI-generated ads in My Ad Center and faces publisher pushback as AI search reduces click traffic to outside sites.

MarketScale Newsroom·Aug 19, 2026
Jasper names a CFO with $1B deal experience and promotes its VP of Marketing to CMO as enterprise AI operationalization accelerates

Jasper names a CFO with $1B deal experience and promotes its VP of Marketing to CMO as enterprise AI operationalization accelerates

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a shift from AI experimentation to disciplined enterprise scale.

MarketScale Newsroom·Aug 18, 2026
Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is closing in on $6 trillion, yet cart abandonment, mobile friction, and slow AI adoption mean most enterprise operators are underperforming th

MarketScale Newsroom·Aug 18, 2026
AI video is becoming a procurement and brand-safety spec, not a marketing experiment

AI video is becoming a procurement and brand-safety spec, not a marketing experiment

As AI video generators move into B2B content workflows, Forbes’ verification checklist is turning into an operational control for web, social, and sales enablem

MarketScale Newsroom·Aug 18, 2026
AI agents are replacing human B2B buyers at the top of the funnel, and most vendor data isn't ready

AI agents are replacing human B2B buyers at the top of the funnel, and most vendor data isn't ready

Autonomous AI agents now handle product research, comparison, and in some cases purchasing on behalf of B2B buyers. Traditional SEO won't get your brand cited.

MarketScale Newsroom·Aug 18, 2026
96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it

96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it

Most B2B organizations are deploying AI faster than they're modernizing the data foundations it depends on, creating a widening gap between buyer expectations a

MarketScale Newsroom·Aug 18, 2026
6sense embeds buyer intelligence into Claude, ChatGPT, Writer, and Agentforce with four new product releases

6sense embeds buyer intelligence into Claude, ChatGPT, Writer, and Agentforce with four new product releases

6sense announced four product innovations that push its B2B buyer intelligence directly into major AI agent platforms, including Claude, ChatGPT, Writer, and Sa

MarketScale Newsroom·Aug 17, 2026
B2B marketing automation platforms are splitting into two camps, and the wrong pick costs more than the subscription

B2B marketing automation platforms are splitting into two camps, and the wrong pick costs more than the subscription

Choosing a B2B marketing automation platform has never been harder, or more consequential. Here's what separates the right fit from an expensive mistake.

MarketScale Newsroom·Aug 17, 2026
NiCE's record HMRC deal proves enterprise CX AI is real, but scaling it remains slow

NiCE's record HMRC deal proves enterprise CX AI is real, but scaling it remains slow

NiCE closed its largest-ever CXone deal with UK tax authority HMRC, but its Q2 call revealed a persistent gap between signing and scaling AI in the enterprise.

MarketScale Newsroom·Aug 16, 2026
Zeotap's composable CDP now runs entirely inside a customer's Snowflake account, eliminating data copies

Zeotap's composable CDP now runs entirely inside a customer's Snowflake account, eliminating data copies

Zeotap's new Snowflake Marketplace native app runs identity, segmentation, journey orchestration, and activation without ever moving data outside the customer's

MarketScale Newsroom·Aug 16, 2026
Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions

Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions

Meta is replacing its click-only attribution with two new models that capture social-native engagement, reshaping how ad teams measure ROI.

MarketScale Newsroom·Aug 15, 2026
OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI is partnering with AppsFlyer to add mobile attribution to ChatGPT ads, giving brands visibility into installs, purchases, and subscriptions.

MarketScale Newsroom·Aug 15, 2026
Cision acquires Trajaan to bring AI search intelligence into the PR Newswire platform

Cision acquires Trajaan to bring AI search intelligence into the PR Newswire platform

Cision has acquired Trajaan, an AI-powered search intelligence platform, to expand generative AI monitoring across PR Newswire and its broader suite.

MarketScale Newsroom·Aug 14, 2026
Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp launched Smart LLM Ads, the first generally available platform to combine AI visibility intelligence with paid ChatGPT advertising in one workflow.

MarketScale Newsroom·Aug 14, 2026
Nine in 10 B2B marketing leaders now treat AI visibility as an investment priority, but most brands are optimizing for the wrong signals

Nine in 10 B2B marketing leaders now treat AI visibility as an investment priority, but most brands are optimizing for the wrong signals

AI answer engines reward authority, not content volume. B2B marketers still running the classic SEO playbook are accelerating their own invisibility.

MarketScale Newsroom·Aug 14, 2026
Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO as enterprise AI marketing shifts from experimentation to execution

Jasper named Tom Newton CMO and Lauren Newman CFO on Aug. 3, signaling a push to scale enterprise AI marketing beyond pilots.

MarketScale Newsroom·Aug 14, 2026
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