Marketing Tech Challenges

100% of revenue leaders say they use AI, but most can’t prove it pays off

Salesloft’s 500-leader benchmark finds universal AI use in revenue teams, yet only 20.6% call it production-ready. The bottleneck is data quality and workflow f

Consumption-based martech is bringing surprise AI bills to CMO budgets

Gartner data show CMOs put 15.3% of budgets into AI, but only 30% can scale. Usage-based martech is rising, and half of adopters keep renegotiating.

AI is everywhere in marketing, but data and hiring plans still lag

New 2026 research from HubSpot, Demand Gen Report, and the AMA shows AI adoption is near-universal. The harder work is governance: data visibility, brand qualit

NetLine hit 7.2 million content registrations, but ops teams still can’t buy ROI

IVRIS’ 2026 audit says registrations, timing, and format mix benchmark well, but CPL and ROI don’t. The gap now shows up in ad deals like Kalshi’s MLB push.

B2B marketing teams are treating identity resolution as an ops problem, not a martech feature

New 2026 benchmarks and fall event agendas point to the same bottleneck: fragmented buyer signals. The fix is governance, not another dashboard.

GTM singularity is forcing RevOps teams to audit how AI intermediaries describe their products

Forrester’s “GTM singularity” framing is showing up as a concrete ops problem: AI tools are shaping shortlists and even negotiations, pushing RevOps to treat “A

Fragmented buyer identity is now a revenue ops problem, and 44% still say their AI data isn’t ready

New 2026 research and vendor playbooks converge on one operational constraint: B2B teams can’t act on intent if identity and signals stay split across systems.

AI can launch ABM ads in minutes, but opportunity definitions still decide whether sales trusts the handoff

Multiply’s 10 Min ABM speeds account-based advertising, but INFUSE data shows stakeholder alignment is still the biggest buyer-side drag. Ops needs shared trigg

NiCE's record HMRC deal proves enterprise CX AI is real, but scaling it remains slow

NiCE closed its largest-ever CXone deal with UK tax authority HMRC, but its Q2 call revealed a persistent gap between signing and scaling AI in the enterprise.

Most B2B ABM programs stall at execution, and AI-native tools are being built to fix that

Multiply's 10 Minute ABM and B2BMX 2026 sessions reveal a shared diagnosis: B2B teams have ABM strategy but lack the execution infrastructure to run it.