Marketing automation

Report: 9% of bank and credit union marketing teams use AI agents that can act

Cornerstone Advisors finds 63% of bank and credit union marketers use AI to write. Four-to-six-week compliance reviews still set the pace.

OpenAI and Meta Take Separate Paths to Automating Marketing

OpenAI is building ChatGPT into a marketing workspace and ad channel, while Meta continues automating ad buying. Here's what each has said so far.

96% of B2B marketers use AI, but hiring is moving toward judgment and QA roles

New 2026 reports from HubSpot, Demand Gen Report, and AMA agree AI is now baseline. The operational gap is measurement, workflow design, and human QA.

Demandbase and 6sense both push B2B GTM intelligence toward automated pipeline activation in July 2026

Demandbase integrates with DemandWorks for multi-channel ABM activation, while 6sense rolls out AI-Recommended Leads to close the gap between ad engagement and

Tenon brings native marketing automation to the ServiceNow AI Platform, closing the gap between CRM and customer engagement

Tenon's expansion into the ServiceNow AI Platform lets enterprise marketing teams run omnichannel campaigns on the same data, workflows, and governance already

Marketing automation is no longer optional for manufacturers chasing B2B leads

With 80% of users reporting lead gains and 77% seeing higher conversion rates, manufacturing marketers without automation are falling behind.