Market Growth

The chief revenue officer now runs the whole revenue engine

Chicago Booth's Dan Frailey tells Forbes three forces turned the CRO into a must-have seat. Security vendors Evolv and Alcatraz AI already filled it.

ANA Says FIS Campaign Generated $26M in Contract Value

ANA's June 4 release credited FIS's Money in Harmony campaign with $26M in contract value; a later Business Wire version omitted an ROI figure.

2026 CMO Survey: Talent Rivals Tech as Growth Driver

Deloitte's 35th CMO Survey finds marketing leaders split evenly between talent and technology as the top driver of revenue growth, amid economic caution.

15,505 martech tools later, the fight is over who controls orchestration

As martech tool growth flattens, vendors are racing to own the orchestration layer that decides the next action for every customer across channels.

Agency and MSP growth rankings are becoming a procurement filter for AI-era partners

Marketbridge’s 19% gross-income jump and NWN’s 55% three-year growth show buyers are using scale, staffing and retention metrics to shortlist services firms.

Walmart’s 38% ad growth is turning retail media into an operating-margin lever, and procurement teams should treat Connect like a platform, not a channel

Walmart’s Q2 results put retail media, CTV, and Sparky on the same P&L arc. That shifts how brands should spec data, measurement, and CTV buys.

First-meeting conversion is becoming the metric that decides whether AI prospecting spend pays off

Revenue Growth Agent is pushing “first meeting to qualified opportunity” conversion as the control metric for AI-scaled outbound and SDR meeting volume.

Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is closing in on $6 trillion, yet cart abandonment, mobile friction, and slow AI adoption mean most enterprise operators are underperforming th

Global ecommerce is on track to top $4 trillion, and enterprise operators are still leaving conversion points on the table

Ecommerce is closing in on $4 trillion in global sales, but the real story for enterprise operators is where margin and conversion are being won or lost.

CMO tenure hits a 4.1-year floor at S&P 500 companies as marketing chiefs trade titles for broader mandates

Spencer Stuart data shows CMO tenure at S&P 500 firms now averages just 4.1 years, the shortest among core C-suite roles, as top marketers increasingly exit the

Mobile app orders are driving Etsy's Q2 revenue growth as ecommerce expands globally

Etsy's Q2 revenue rose 6.2% on stronger app engagement, while broader ecommerce data signals accelerating global growth that operators can't afford to ignore.

Amazon's ad segment hits $19.8B in Q2 as multisport strategy doubles advertiser reach

Amazon's ad revenue grew 26% YoY to $19.8B in Q2 2026, with multisport advertisers seeing 2.3x unduplicated reach and 17% more orders.

Vereigen Media bets on buying-committee ABM as 56% of B2B teams shift focus to new account acquisition

Vereigen Media expands its ABM services to target entire buying groups, as new benchmark data shows ABM has become a core B2B growth engine.

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

HubSpot's partner ecosystem opportunity is projected to hit $42 billion by 2030, and AI operationalization is driving it

HubSpot's State of Ecosystems 2026 report pegs the partner opportunity at $42B by 2030, with mid-market AI complexity reshaping what partners actually do.

B2B growth leaders are three times more likely to double AI investment, and agentic workflows are why

New research from McKinsey and BCG reveals a widening split between B2B companies capturing real value from AI and those just automating complexity.

32% of B2B SaaS LinkedIn ad budgets are wasted on audiences that can't buy, GrowthSpree audit finds

A GrowthSpree audit of 56 accounts and $9.4M in spend found $3M lost to wrong targeting, and a 90-day fix that cuts waste to 11.8%.

Listrak launches identity-driven website personalization and lands Rapala USA as a cross-channel client

Listrak expands its Experience Builder platform with onsite personalization tools and signs Rapala USA, which posted 144% year-over-year SMS revenue growth on t

Brand trust, short-term pressure, and the ROI of creativity: what's reshaping the B2B CMO mandate in 2026

New research reveals B2B CMOs are trading long-term brand investment for internal credibility, even as data shows creativity drives measurable commercial growth

Philippines CDP market set to hit $127M by 2031, driven by omnichannel retail and first-party data shift

A new Mordor Intelligence report projects the Philippines customer data platform market will grow at a 36.12% CAGR through 2031, fueled by retail, telecom, and