It Efficiency

Kohl's and ShipBob bring generative AI into retail operations as ecommerce tops $4 trillion globally

Kohl's launched a Gemini-powered shopping assistant and ShipBob embedded Claude into its fulfillment suite, signaling AI is now an operational standard.

Info-Tech Research Group publishes blueprint to cut B2B buyer journey friction caused by low-value marketing assets

Info-Tech's new framework helps marketing leaders benchmark, retire, and rebuild content assets to cut acquisition costs and accelerate B2B buyer decisions.

RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus launches AEM Sites Connector and AEM Content Advisor, linking event data directly to Adobe's content supply chain for enterprise marketing teams.

Marketing automation is no longer optional for manufacturers chasing B2B leads

With 80% of users reporting lead gains and 77% seeing higher conversion rates, manufacturing marketers without automation are falling behind.

Three martech moves reshaping how enterprise teams buy, automate, and engage in 2026

Outreach, Tenon, and Sprinklr each dropped significant product news on July 16, here's what it means for revenue ops, IT, and CX teams.