Geo

HG Insights is betting B2B buyers will size up software inside AI answers first

HG Insights is updating TrustRadius for “GEO” and “AEO,” as TrustRadius reports that 63% of B2B buyers use AI during research.

Rankora and ANJ Digital’s new SEO launches make “GEO” an operational requirement, not a marketing experiment

Two August releases, Rankora’s GEO platform and ANJ Digital’s Power BI-based assessments, are turning LLM visibility into a spec, a score, and a buy decision.

92% of B2B organizations are already experimenting with GEO, and GNW Consulting's new tool Leo is built to operationalize it

GNW Consulting launches Leo, a proprietary GEO tool for B2B LLM placement, as new research shows 92% of organizations already experimenting with generative engi

B2B tech PR firms are racing to build GEO practices as AI search reshapes how buyers discover vendors

As enterprise buyers increasingly query ChatGPT and Perplexity before shortlisting vendors, B2B tech PR agencies that can demonstrate LLM citation share are pul

Centium targets B2B AI visibility gap as buyers skip the funnel and ask ChatGPT first

B2B buyers now query AI models before filling out a form. Centium's AEO/GEO platform tracks recommendation rates, citation sources, and brand perception across