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5 articles from Marketing Tech practitioners

Companies are still shunning internal candidates for CMO roles, and the July data shows it

Companies are still shunning internal candidates for CMO roles, and the July data shows it

External CMO hires continue to dominate in 2026, with nearly half of June's appointments going to first-timers, per Ad Age's monthly tracking data.

MarketScale Newsroom·Aug 17, 2026
CMO tenure hits a 4.1-year floor at S&P 500 companies as marketing chiefs trade titles for broader mandates

CMO tenure hits a 4.1-year floor at S&P 500 companies as marketing chiefs trade titles for broader mandates

Spencer Stuart data shows CMO tenure at S&P 500 firms now averages just 4.1 years, the shortest among core C-suite roles, as top marketers increasingly exit the

MarketScale Newsroom·Aug 14, 2026
Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a push to scale its marketing agents platform across the Fortune 500.

MarketScale Newsroom·Aug 12, 2026
Gartner's 2026 CMO research agenda puts agentic AI and brand value at the center of marketing leadership

Gartner's 2026 CMO research agenda puts agentic AI and brand value at the center of marketing leadership

Gartner's latest CMO research priorities signal a hard shift toward agentic AI team design and brand ROI measurement as core executive competencies.

MarketScale Newsroom·Aug 7, 2026
Cohen & Steers names former American Century CMO Erik Schneberger to lead global marketing push

Cohen & Steers names former American Century CMO Erik Schneberger to lead global marketing push

Cohen & Steers taps Erik Schneberger, ex-CMO of American Century Investments, as its new EVP and Chief Marketing Officer to drive global brand expansion.

MarketScale Newsroom·Jul 29, 2026
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