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Event Technology

6 articles from Marketing Tech practitioners

Cvent commits $1 billion to AI-powered event tech as new research shows 70% of planners say live events matter more in an AI-saturated world

Cvent commits $1 billion to AI-powered event tech as new research shows 70% of planners say live events matter more in an AI-saturated world

Cvent unveils 70+ product innovations at CONNECT 2026, launches a new research center, and backs both with a $1B product investment.

MarketScale Newsroom·Jul 29, 2026
RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows

RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows

RainFocus adds two Adobe Experience Manager integrations to automate session data sync and enforce brand governance across global event programs.

MarketScale Newsroom·Jul 28, 2026
Cvent commits $1 billion to event tech as Forrester data shows 70% of leaders say live experiences matter more in an AI-saturated world

Cvent commits $1 billion to event tech as Forrester data shows 70% of leaders say live experiences matter more in an AI-saturated world

Cvent's $1B investment and new research center arrive as Forrester data shows AI saturation is driving demand for in-person events.

MarketScale Newsroom·Jul 28, 2026
Informa TechTarget's Portal platform wins 2026 CODiE Award as BrightTALK earns global event platform leadership ranking

Informa TechTarget's Portal platform wins 2026 CODiE Award as BrightTALK earns global event platform leadership ranking

Informa TechTarget's Portal wins the 2026 CODiE Best Data Analytics Solution award while BrightTALK is named a Leader in QKS Group's global EExP SPARK Matrix.

MarketScale Newsroom·Jul 28, 2026
RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus launches two Adobe Experience Manager integrations that sync event session, speaker, and exhibitor data into AEM and enforce brand governance across g

MarketScale Newsroom·Jul 28, 2026
Webinar benchmarks show B2B buyers are decided before vendors call

Webinar benchmarks show B2B buyers are decided before vendors call

Future B2B's 2026 Webinar Benchmark report, drawn from 517 webinars and 151,902 registrations, shows webinars remain a top-of-funnel priority.

MarketScale Newsroom·Jul 16, 2026
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