Enterprise Technology

Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner expects IT spending to hit $6.37T in 2026. That infrastructure surge is changing how marketing AI agents get funded, secured, and procured.

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026’s “agentic enterprise” message lands with a practical constraint: AI agents only help CX when they can complete approved work on clean, connecte

Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is using Microsoft Marketplace distribution and new agentic-workflow messaging to move Revenue AI into governed, IT-owned systems, not rep-installed tools.

Optimizely’s Forrester Wave leader slot turns “agentic” marketing into an enterprise architecture decision

Optimizely’s Forrester Wave recognition spotlights a shift: “experience optimization” is being bought as agent-driven workflow plus data architecture, not just

Google's AI ad labels and content access tensions signal a new compliance reality for enterprise marketers

Google now labels AI-generated ads in My Ad Center and faces publisher pushback as AI search reduces click traffic to outside sites.

Jasper names a CFO with $1B deal experience and promotes its VP of Marketing to CMO as enterprise AI operationalization accelerates

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a shift from AI experimentation to disciplined enterprise scale.

Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is closing in on $6 trillion, yet cart abandonment, mobile friction, and slow AI adoption mean most enterprise operators are underperforming th

NiCE's record HMRC deal proves enterprise CX AI is real, but scaling it remains slow

NiCE closed its largest-ever CXone deal with UK tax authority HMRC, but its Q2 call revealed a persistent gap between signing and scaling AI in the enterprise.

Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO as enterprise AI marketing shifts from experimentation to execution

Jasper named Tom Newton CMO and Lauren Newman CFO on Aug. 3, signaling a push to scale enterprise AI marketing beyond pilots.

Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a push to scale its marketing agents platform across the Fortune 500.

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

ABM platforms are closing the last-mile gap between account signals and sales-ready contacts

Demandbase integrates with DemandWorks while 6sense rolls out AI-Recommended Leads, both targeting the same enterprise pain point: account intelligence that nev

Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it

Alphabet's Q2 2026 earnings reveal an AI-rebuilt marketing stack. Here's what enterprise operators need to act on now.

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus launches two Adobe Experience Manager integrations that sync event session, speaker, and exhibitor data into AEM and enforce brand governance across g

Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft launched Conversation Intelligence on July 14 while Glean expanded its sales connector ecosystem to include both platforms, targeting the 87%

AI is reshaping enterprise sales workflows from first signal to closed deal

Zoom's acquisition of Common Room and a wave of new AI sales tools are pushing enterprise teams to rethink how they find, route, and engage buyers.

Three martech moves reshaping how enterprise teams buy, automate, and engage in 2026

Outreach, Tenon, and Sprinklr each dropped significant product news on July 16, here's what it means for revenue ops, IT, and CX teams.